August 23, 2004
Dupont Circle Krispy Kreme Opens in Style
Krispy Kreme Doughnuts' first location in the District will be opening this week at 1350 Connecticut Ave. We all knew Krispy Kreme wasn't your average doughnut shop, but this week-long extravaganza is far exceeding our expectations! For more details click "read more" below.
August 24th - at 5:30 a.m. first 100 customers get prizes, free hot glazed doughnuts and at 9 a.m. ribbon cutting with "Dancing Doughnuts".
August 25th - Coffee Day - sample frozen blended and regular brewed coffee; for each cup of coffee sold, ground coffee will be donated to DC Central Kitchen.
August 26th - Patriotic Day - Vote for your favorite political party! John Kerry and George Bush characters will be there with blue and red sprinkled doughnuts; festivities during morning rush hour, lunch traffic and afternoon rush hour.
August 27th - Frozen Friday Jazz Night - 5 to 7 p.m. frozen blended beverages & live jazz.
August 28th - Meet the New Neighbors Day - 11 a.m. - 2 p.m. - face painting, doughnut dipping, balloons, entertainment; doughnuts and coffee.
August 29th - Religious Organization Day - bring in your religious organization flyer; the one with the most flyers wins a Krispy Kreme fundraiser; entertainment in the afternoon. (source)
Last week, DCist noticed that Krispy Keme was promoting themselves even more dropping off free treats at office doors near Dupont Circle.
We think their choice in location is brilliant. Krispy Kreme opens out onto a passageway that is one of the few places to hide out from the rain near Dupont Circle. It's at the end of the escalators leading to the Dupont metrorail station. There's nothing like Krispy Kreme to make a cold December rain tolerable. Screw the low carb fads.
Full Schedule:
Tuesday, Aug. 24th: Grand Opening
- "hot light" goes on and doors open at 5.30
- first customer wins a year's supply of doughnuts (52 doz.)
- Next 23 customers win a dozen doughnuts a month for a year
- First 24 customers each receive DC Krispy Kreme jersey t-shirt
- First 24 customers each win a medium cup of KK's signature coffee a
month for a year
- Next 75 customers each receive a limited edition DC Krispy Kreme t-shirt
- Every customer on opening day receives a free Hot Original Glazed
doughnut sample
- "Dancing Doughnuts" from Hexagon will entertain
- Ribbon cutting ceremony at 9 a.m. with local dignitaries and Krispy Kreme representatives
Wednesday, Aug 25: Coffee Day
- Free samples of Krispy Kreme's coffee
- For each cup of coffee purchased Krispy Kreme will donate a matching amount of ground coffee to D.C. Central Kitchen
- Drop off business card for chance to win office breakfast party with doughnuts and coffee. Drawing held at 8 p.m..
Thursday, Aug 26th: Patriotic Day
- Vote for favorite Presidential Candidate by purchasing a red (Bush) or blue
(Kerry) sprinkled doughnut. Krispy Kreme will tally votes to see who wins at
end of day. "I voted" stickers given to everyone who participates
- Bush and Kerry characters greet customers and ride on sample Segways
- First 100 customers receive free hand-held American flag
- Performances by DC Different Drummers
Friday, Aug 27th: Frozen Friday Jazz Night, 5-7 p.m.
-Krisly Kreme Jazz Happy Hour
-Web Grant Trio to perform
-Sample Krispy Kreme's new frozen blends
- Free Krispy Kreme paper fans (while supplies last)
Sataturday, Aug 28th: Meet the Neighbors Day
- Kids can dip their own free doughnut in chocolate and sprinkles at Krispy Kreme's dipping station.
- Balloons, hats, etc
- Performance by local musicians and HD Cooke Elementary's Double Dutch team
Sunday, Aug 29th: Religious Organization Day
- Bring in weekly bulletin from religious organization to enter to win a free Krispy Kreme fundraiser - a $1000 value
- Each religious organization represented will be entered in a drawing to win
$250 KK fundraiser
-DC Metropolitian Baptist Church choir will perform at at 1 p.m.
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I'm not so sure about the location. I mean, the daytime population is mainly over-image-conscious DCuppies and at night it's anorexic gay men. They might've done better in, uhm, rounder, areas.
But probably the homeless guys will buy the cheap donuts.
sunday night i stood gazing into the shrine of krispy kreme on dupont. i was raised worshiping the krispy kreme doughnut, and have often watched the religious process of the doughnut being fried and then glazed.
however, last night as i saw visions of doughnuts rolling off the assembly line into dupont circle, i did not see any oil in assembly line. instead, i saw what looks like an oven...
my girlfriend and i disagreed sharply about the purpose of the oven. probably prematurely, i am worried the new dupont krispy kreme has gone the way of dunkin donuts: baked instead of fried. my girlfriend took a much more optimistic line of logic arguing that krispy kreme would never change their tried and true magic. but, i only saw an oven.
let us all pray that krispy kreme has not sold it's soul to baking donuts.
i'm sure they'll succeed, if only because they had such a marketing blitz in dupont circle that the fact they were opening could escape no one's notice. they brought free donuts to my office THREE TIMES last week. it was awesome. i am a krispy kreme slave for life.
Good read