January 23, 2007
The Flight of the Politico
You've seen the ads in Metro tunnels, you've heard about all the fancypants editors and reporters they hired, and if you work on the Hill, today you may have seen the first paper editions floating around your office. The Politico, a new multimedia political news enterprise, officially launched today, and like many media-obsessed Washingtonians, we've long been wondering whether it could possibly live up to the pre-debut hype.
And the answer, naturally, is that The Politico is nothing revolutionary. It's a web site for feature articles and opinion pieces about national politics, with some fun illustrations and a so-so design, plus a number of blogs and a big banner asking for user-created content. It's a 25,000 circulation tabloid. It's a small TV news outfit that's linked in with old media standard bearers like CBS News. There's nothing really bad about it, per se. The stated goal of creating a home for reporters with unique voices, well, that sounds good to us. Though we're not entirely sure how a laundry list of all the D.C. power players who went to the same Brooklyn high school is a manifestation of this goal, especially when the reason behind the high school's success is hypothesized, in the final paragraphs, as being because "it's in Brooklyn." But hey, they're just getting their sea legs. Can't hit one out of the park every time (as we well know).
We'd love to hear what you think about The Politico. Will you read it? Did you see a print copy today (none of us have, so far, though we keep hearing there are stories in it that aren't available on the web site)? And yes, we already noted that the web site was kind enough to list us in their so-called "Happy Hour" links, but with the wrong url. We sent them a polite note and are sure they'll fix it as soon as they can.





An update!
"broken" link? heh. More like they don't really even know who you are.
i work on the hill and did get the print copy. i think the design looks bad. one of my co-workers mistook it for one of those larouche things they pass around in front of union station sometimes. i didn't see anything in there that makes it different or any better than the hill or roll call.
They were handing out copies at Eastern Market Metro this morning. I'm not really sure who they think is going to pay $3.50 every day for breaking stories about former members of Congress refusing to pay settlements to their ex-mistress and scintillating news about the dick waving going on between states regarding the primary schedule. Although I will admit the story about the primaries did provide some mildly interesting background on the collusive agreement between Iowa and New Hampshire that assures their continuing relevance in Presidential candidate selection.