The phrase “review-proof” usually denotes some property so universally recognizable and demonstrably saleable that no amount of critical huffing and puffing can possibly derail its commercial invincibility.

Too Much Light Makes the Baby Go Blind is something else. Yeah, it’s an established property, at least in Chicago, homebase of its creators, the Neo-Futurists. (Think the Groundlings, except less obsessed with getting on Saturday Night Live.) The hometown show has been up and running for at least three shows a week, 50 weeks a year, for 19 years. In 2003, the great public radio show This American Life devoted an entire episode to them, sort of. All this success may beg, for some, the question of whether the Neo-Futurists belong in the Fringe Festival. Based on their unconventional approach to pretty much every aspect of live performance, we’ll just answer with an emphatic “Hells, yeah!” and leave the hand-wringing to others.

But where were we? Ah, yes: “review-proof.” It is. Because if you attend any of the seven remaining performances in the run — which you absofreakingtively should — the show you see will be at least mostly, and possibly completely, different from the one I saw Wednesday night. That’s how these pioneering meta-nerds roll.

It works like this: You’re handed a menu of 30 plays as you enter the venue. As with questionable Chinese food, you order by number, and by shouting that number (when prompted) as loudly as you can. Be grateful you don’t have to order by title, since “Human Ventriloquist Act #47: The Audacity of Hype” or “Arbitrary Contest with Infinite Suspense” or “Afterschool Special Presents: Fake Monologues with Horrible Advice” (to name just a few of our favorites) all have lots of syllables in them.

The Futurists are on a clock: Their goal is to get through all 30 of the plays on the menu in an hour. Whether they succeed depends largely on you! (They got through 27 on Wednesday night. Think you can do better? It’s on, Thursday-night audience! Bring it, Friday 7 p.m. audience! You’re going down, Friday 9 p.m.!)

Oh, yeah: The menu changes nightly, too. A roll of the dice (not a metaphor, they really use dice) determines how many plays will be replaced with new ones on the following night’s menu. Thus Wednesday night’s show was, according to the program, the Futurists’ 6,138th world premiere.

Lest it sound like all of Too Much Light’s hyperkinetic, consciousness-expanding brilliance is built into its (admittedly ingenious) format, we should say here the five performers on the DC run -- Bilal Dardai, Dean Evans, Sharon Greene, Kristie Koehler, and Jay Torrence –- are all major-domo, black-belt bad ass all-stars. They’re fearless. They’re tireless. They’re honest — honesty is a big, big part of the New-Futurist ethos, we’re told. They make you want to see their faces on currency or something.

The least you can do is go see them on stage.

Too Much Light Makes the Baby Go Blind (30 Plays in 60 Minutes) is at Woolly Mammoth Theatre through Sunday, July 29th. Tickets are going fast.