August 30, 2007

CalTor on a Tear

caltor in bethesdaRockville based chain California Tortilla has reached a milestone. According to Washington Business Journal, the chain has sold 5 million burritos. 5 million! I prefer to say they've sold 5 megaburritos, but whatever floats your boat.

The big winner of a year's worth of indigestion, er, delicious goodness, was college student John Baroody of Herndon, Virginia, who purchased number V at the Ashburn Village store. Congratulations, John! I'm sure your feelings at the moment of winning can be described as nothing short of "mexcellent."

The Business Journal reports that sales at CalTor increased 25% on the day that the 5 millionth burrito was imminent, which is pretty amazing. Not that CalTor is bad or anything--their burritos are fine--but who wants a year's worth of them. Who wants a year's worth of any foodstuff, for that matter? How many burritos can one man eat? Do you think he'll go back every day to get his money worth, or end up burning out and topping out at 20 burritos for 2008?

Nevertheless, 5 million is an impressive number. Let's take a look at 5 million burritos in a few different contexts:

Photo of CalTor in Bethesda from bethanyll22

- Roughly one burrito for every "stay at home parent" according to the latest Census look at that statistic.

- If burritos were emails, the White House would have "lost" all 5 million of them between March 2003 and October 2005, according to CREW.

- Laid end to end, 5 million burritos would reach from here to THE MOON! Not really, but they would reach to Miami (or Kansas City, Minneapolis, New Orelans, or Inverness, Nova Scotia)

- 5 billion Classic Steak burritos with standard fixins contain 4,075,000,000 calories, enough to fuel a 2,000 calorie a day diet for 5,582 years.

- Unrolled, 5 million burritos would cover the entire area taken up by Six Flags America in Prince George's County. Mmmm...burrito rollercoaster.

Did you make an effort to win burritos for a year? Have other fun "5-million" facts? Hit the comments.


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Comments (6)

BTW it's CalTort not CalTor.

 

Wow, guest #1, wow...

 

I've been going to the original California Tortilla since it opened and have always referred to it as CalTor. Some say to-ma-to, some say to-mah-to. Who gives a shit.

 

Any word if Cal Tor(t) plans to franchise outside of the DC area?

 

Taken care of already, ill, they have or plan to open locations in:

Newark, DE
Ranson, WV
Doylestown, PA
Royersford, PA
Coral Springs, FL, and
Wellington, FL

 

He really just won the burden of picking up all his friends' and faux-friends' lunches and dinners for the next year.

 
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