September 27, 2007
Lame Publicity Stunt: Blood Flowing at Union Station
Well this is ... disgusting. Showtime drama Dexter, which is the show everyone says is good but nobody watches, has filled a small makeshift fountain at Union Station with red dye to make it look like blood. Dexter, in case you didn't know, is the Michael C. Hall (Six Feet Under) series that follows a blood splatter expert who also kills people for fun -- but you know, only bad people.
Showtime may owe our intrepid photographer $2 for dry-cleaning. Government contractors beware, please look up from your newspaper when entering or exiting the west side of the Union Station metro stop –- your white shirts have been warned.
There isn't much else to see at Showtime's monolithic viral marketing ploy for the sophomore season of Dexter – one of 14 across the country. The one in Philly seems at least more ambitious, if perhaps even more offensive.
Photos and contributions by Eddie Kim






They couldn't convince the AoC to let them use Senate Park? Or maybe the WWII memorial?
Thank God. I've been in dire need of serial-killer themed hand sanitizer all week.
is that what that was? It looked distinctly orange to me this morning and I wondered what kind of art exhibit was going on.
Huh, I thought it was a promo for "Blood Ocean."
http://www.youtube.com/watch?v=9clK3yV2GTs
this isn't really disgusting, it looks more like koolaid than blood
Great marketing campaign for a great show.
DC people need to lighten the hell up.
They should've added some corn starch to thicken it up and just a teensy weensy bit of blue food coloring to give it that deoxygenated look.
I thought it was an advertisement for a blood-giving drive! Geesh.
Oh dammit.
It was supposed to say,
(less than sign) Kwik-E-Mart 7/11 campaign.
saw this morning and thought it was pretty neat -- you'll need to lighten up a bit -- Dexter is a great show -- much better then the standard garbage on network tv
I got some Netflix yesterday and the inside flap of the envelope was for "Dexter" - pretty aggressive marketing campaign, but apparently the show is worthy of the hype.
Are you kidding? Dexter sucks. Luckily Showtime entertains me with Weeds.
Dexter was an interesting premise. But it's just not believable. The plot line with his sister and her freaky boyfried just got to be so stupid that for a while I thought I was watching network TV.
I got there as they were starting to tear it down this evening and spent a little bit of time chatting with the guy who was running the promotion. They wanted to use one of the fountains around town but most are run by the Park Service who immediately said, "No." They then tried to get the fountain at Freedom Plaza or the fountain at the Navy Memorial. Yeah, DC just isn't going to go for something like that.
That's exactly what happened in Boston. The city made the "Dexter" crew bring their own fountain, only they were more paranoid about the mess. At least your fountain had a little splash. The "Dexter" crew had to cover the Faneuil Hall sidewalk with garbage bags.
Dexter is an awesome show and I cna't wait for it to come back. Those that say the premise is a little off have obviously never been to Miami. I can't wait for the second season.
What's so disgusting about it? Pull the banana out of your ass and chill dude. People like you make DC lame.