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April 25, 2008

Aji Ichiban: Munchies Paradise

Written by DCist contributor Alicia Mazzara

Walking into Aji Ichiban, a bulk snack emporium in Rockville, Md., is a little bit like entering Willy Wonka's candy factory — if Willy Wonka were Asian. Visitors are greeted by a dazzling array of foil-wrapped chocolates, fruit-flavored marshmallows, European nougat confections, and a selection of gelatinous goodies that put Haribo gummy bears to shame. But candy is only the half of it. Aji Ichiban is a Hong Kong chain, and their U.S. stores sell many of the same products found across the Pacific. This means that Aji Ichiban also features a mind-boggling selection of dried fruits and fish products. Every major food group and textural possibility is represented at this self-proclaimed "Munchies Paradise."

The expansive dried fruit selection ranges from the pedestrian (dried cranberries) to the exotic (sugar and salt-cured rose buds, honeyed tomatoes, chili olives) and the poorly translated ("menthol lemon"). The dried seafood products are equally exciting and sometimes perplexing: roasted grouper, shredded squid, sesame fish sticks, and tiny roasted crabs. Luckily, Aji Ichiban provides free samples of all the non-candy items, so you can try before you buy.

The gummy candies are a particular highlight. They come in all manner of odd shapes and flavors. Fried egg-shaped gummies, thankfully, do not taste anything like fried eggs. Little brown cola bottles taste like a cross between sour patch kids and a can of real Coke. Jewel-like lychee and mango gummies are pleasantly soft and yield genuine fruit flavor with each chew. And, for anyone who is unsatisfied with the current selection of breath mints at your local CVS, check out the mint gummy bears.

Another standout is the "hot fruit" flavor beef jerky. Unlike American beef jerky, it is not overwhelmingly salty, chewy, or dry. These thick slices of beef have been cooked in a sticky, fruit and chili-based sauce. The result is jerky that is still moist, succulent, and pleasantly toothsome. It's kind of like eating Asian-style barbecue ribs, except with less mess and no bones. The jerky alone is worth the trip to Rockville.

For the adventurous, the dried seafood items can be pleasantly surprising. The Hokkaido squid has a dry, sort of stringy texture, but has a nice saltwater taste that isn't too squidy or fishy. Strips of dried fish layered between black sesame seeds provide a mixture of softness and crunch. The cashier recommended the we try the roasted crab: tiny, whole crabs tossed in an orange sauce and sprinkled with little rice puffs. The crabs are quite delicious. The roasting concentrates the ocean water-flavor of the crab, making it sweet and nutty. There are few, if any, sensations that can compare to the crunch of brittle crab shell between your teeth. It's sort of like eating kettle cooked potato chips... only crunchier. If you can get past the little shards of shell that tend to get lodged in your molars, the roasted crabs are an unusual, whole mouth taste sensation.

Aji Ichiban makes good on their claim of being "Munchie Paradise." There are so many weird and funky snacks, it's impossible to satisfy your curiosity on a single visit. Items range in price from $3/.25 lb for most candies to $17/.5 lb for imported dried seafood. The chance to recapture a few moments of childhood wonderment makes a trip to Aji Ichiban well worth the effort.

Aji Ichiban
309 N Washington St.
Rockville, MD 20847
(301) 610-7798
Metro: Rockville

Hours:
Sunday - Friday: 10 a.m. - 7 p.m.
Saturday: 10 a.m. - 7:30 p.m.

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Comments (9) [rss]

Sounds funky and interesting, I may have to make a trip to Rockville to indulge my curiosity.

 

Cool. How does the selection compare to Super H? They seem to be more focused on Pan-Asian sweeties; this might be worth the trip for me and Ma Monkey.

Dried cuttlefish "jerky" is the s**t. Puts that cowboy crap to shame. Makes your breath smell all funky like low tide, but you can't make an omlette...

 

Alright, that's like a 10 minute walk from the Rockville Metro Station. Y'alls got NO reason to not be eatin cuttlefish jerky.

"Ats all there is to it. I'm f***in goin.

 

Plus this place is right next to Bob's 88 so not only can you get your dried squid on you can get your stir fried squid on too!

i heart aji ichiban! they are like starbuck in chinatown nyc, you can't swing a squid around with out hitting one.

 

Last time I was at Bob's they asked me if I wanted to order the lobster special no less than four times before I caved and ordered it. Of course, given that I received two delicious whole lobsters for $20, it's rather hard to complain about the pushy service.

Visiting these two together in one trip is a clear one-two combo. Nothing cuts salty Chinese food like those cola gummies.

 

Woo! There's an Aji Ichiban nearby!

The standard candies are awesome (heavy on gummy this-or-that), but the real treasure is all the dried and salted fruits. Since they encourage you to try before you buy, you can finally find out if you like salted pickled sour plum leaves.

 

I want some gummi toast and gummi bacon to go with the gummi fried eggs for a gummi breakfast special!

 

OMG, those little roasted crabs are creepy and intriguing all at the same time.

 

Holy crap! First off, props to DCist for a MD review, let alone one on my way to work.

I've passed this place, and had no idea what it was. I'm so checking this out.

~EEE~

 
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