August 24, 2008
Conventionist: Inside the DNC Media Swag Bag

We're here in Denver for the Democratic National Convention, which kicks off tomorrow. We were too wiped out to attend last night's big Media Welcome Party at Elitch Gardens (though there's some evidence we may not have gotten in anyway), but we can tell you that the city of Denver set off an impressive fireworks display over the big bash at around 9:30 p.m. Apart from the actual work of adopting a platform and officially selecting a nominee to run for president, party conventions are more or less one big advertisement, so reporters are treated to an endless parade of parties, meals, and goodie bags.
Pictured above is the contents of this year's DNC media bag. It's actually pretty subdued compared to gift bags we've seen at similar events. Inside a canvas bag emblazoned with AT&T and Coca-Cola are the following items: an official Denver 2008 reusable water bottle from Visa, two samples of vitamin water from Joint Juice, a bottle of Walgreen's brand ibuprofen and minipack of Walgreen's brand facial tissue, a bottle of hand sanitizer from the Hogan & Hartson law firm, a tube of chapstick from Blue Cross Blue Shield, a keychain compass from the Ford Escape Hybrid, a lapel pin from the American Wind Energy Association, a pack of breath mints from ProLogis, magnetic poetry from SEIU, a pocket emergency FM radio from ProtectingAmerica.org, a notebook from Staples, a gift card for free ringtones from AT&T, a pack of breath mints from UPS, some Post-It Notes, a guide of hiking and biking trails from the city of Denver, several straight up ads on cardstock for things like a local Denver shopping mall and events happening during the convention, and pens from movearoo.com, the Laborers’ International Union of North America, and the Anadarko Petroleum Corporation.
Are reporters actually influenced by the swag they receive at events like these? Probably not directly. What these companies do count on, however, is that reporters will be fanned out across the convention for the next week using these products. Maybe they'll even be curious enough to find out more about the company that sponsored them.




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I hope that reusable water bottle is BPA free
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The water bottle had a "2" on the bottom, which would indicate HDPE which looks okay.
And to address the question of whether or not this will influence the reporters, I can tell you that my colleagues and I rifled through the bag for anything useful and threw everything else out. Our verdict on the Joint Juice was "disgusting".
I don't think any of us got the Ibuprofen, which is truly disappointing.
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what, no condoms? surely you may need a few of them while you're there.
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Hand sanitizers are certainly a good idea for anyone that will be attending a large audience event--but the experts caution on avoiding alcohol-based products, as they've become notorious for not only causing dry/irritated skin, but these products have no effectiveness when applied to dirty hands (And one can only guess how clean the hands will be.) In addition the alcohol-based products lose their effectiveness within seconds after application, the only redeeming features is that they can be mixed into soft drinks to create a potent libation, or, because these products are flammable, they could be used as an accelerant for destroying documents .
Alternative, alcohol-free, rinse free hand sanitizers have become very popular with infection control experts; leading brands that can be procured at Walmart SuperCenters, Target and online include Soapopular. This product is also fragrance free and dye free, and its 100ml bottles are FAA compliant. This can also be purchased at www.SoapyUSA.com, or at Amazon.com
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wow, that is the shittiest swag bag i've ever seen. way to set the bar, dnc!
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This is standard operating procedure at most conventions and conferences...and most of it gets left behind in hotel rooms as people don't want to drag all that crap home with them. It's a pretty wasteful practice but usually vendors pay a nice chuck of change to get their stuff in the bag so I'm sure it will continue.
I had a "joint juice" sample at Costco last week...it's gross.
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They've found a way to package dirty bong water? "Joint Juice" indeed!
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Wow-how many ways can you show that the Corporations control our country? It's like watching The Count adding up what the Democrats owe each one of those companies...