Apple Store May Look Beyond Georgetown

After last week's news that the Old Georgetown Board rejected a design proposal for an Apple store along Wisconsin Avenue for the fourth time, rumors are floating around that the computer manufacturer's iconic store might end up elsewhere in the District.

The Examiner's Harry Jaffe wrote on Friday that frustrated city officials looking to land the city's first Apple store might actually be helping find a location somewhere other than Georgetown:

My sources say [Deputy Mayor for Economic Development Neil] Albert is already working with Apple to look beyond Georgetown. "We want them," Councilman Jim Graham tells me. Graham represents Ward 1, in the city’s core along 14th Street north of downtown. “We can put them on U Street, or Adams Morgan or Columbia Heights. We have Metro access. We’ve got locations where they can truly prosper.”

Would we be surprised if our first Apple store ended up somewhere else in town? Not at all. The design aesthetic that has made the stores as recognizable as they are would surely fit in better in Chinatown than it would in Georgetown. As for Adams Morgan or U Street, that seems more like wishful thinking from Graham. There's always the up-and-almost-coming H Street NE, right?