The Washington Post's Paul Schwartzman reports from the Old Georgetown Board meeting today, and says that the board has indeed rejected Apple's storefront design for a fourth time. While insisting they are eager for the store to open on Wisconsin Ave., the board expressed frustration with Apple for again submitting a design that included a wide, all-glass entryway. Deputy mayor for planning and economic development Neil Albert didn't mince words: "We're extremely disappointed with today's decision." For it's part, Apple says it is still committed to making the Georgetown location work and will once again go back to the drawing board.



Something about that headline brings back the whole catholic school, stations-of-the-cross thing...
must have more pills...flashbacks....mummy...why does jesus have a bloodstained iMac? What's going ON!!?!?
fuck all, apple, just submit a design whose façade looks like the building next door. then do whatever the hell you want behind that. 'tis not that hard!
Sure you have a store in Tysons Corner, but screw DC and their ability to lose business to Virginia and Maryland.
Lots of nice spots with Metro access just across the river.
For its part, Apple says it is still committed to making the Georgetown location work and will once again go back to the drawing board.
Christ, Apple, you dweebs! Let me make this clear to you: the Old Georgetown Board is committed to not having Apple in this location. If you travel back in time to 1800 and get Pierre L'Enfant to design your building for you, they will still not approve it. If during your time travel, you get George Washington to change his farewell address to include the passage "I dream of a day, as all Americans so dream, when in Georgetowne shall open a store that sells marvelous inventions of a most clever nature, by which one may communicate at a distance without aid of post or signal-flag, whilst moving freely about one's business unencumbered, and by means of which one can both fix one's longitude and latitude within an accuracy of several feet and watch moving images of one Miss Feist, a comely young lady singer from Nova Scotia," they'll argue that she moved to Alberta before she hit it big.
Stop acting like a battered spouse and move on. Go to Penn Quarter or Dupont Circle or Chinatown; they'd be glad to have you, they're just as hoity as Georgetown while being much less toity, and unlike Georgetown your District-based customers will easily be able to get there. (Seriously -- if you open a store in Georgetown, I for one will be looking forward to still having to schlep out to Pentagon City or Clarendon to get my iPhone fix.)
Oh cminus this part in particular is special: If you travel back in time to 1800 and get Pierre L'Enfant to design your building for you, they will still not approve it.
Hilarious.
cminus -
lol :D
It cracks me up that we allow for old fuddy duddy boards to dictate what a community deserves...if it passes zoning and the ANC it should be ENOUGH! It is time for the Mayor and the Council to have the "intestinal fortitude" to override this group of elitist douchebags.
And I would say "Come to Shaw" but the "community amenities package" (i.e. bribes to groups) may be a bad thing.
I think an Apple store is what Shiloh has been holding out for. This is their big chance.
we got a LONG time to wait before anything of apple's caliber shows up on 7th or 9th street in shaw...
Georgetown is full of asshats anyway. Apple, bring your store to Logan.
As a resident of Georgetown, I take offense to your assertion that we’re all “asshats” over here. First off, the “asshats” you refer to are mostly tourists and suburban riff-raff that infiltrate our neighborhood – that is hardly our fault. Obviously there is something to the neighborhood or people wouldn’t flock to it. Additionally, Georgetown is one of the most exclusive, and expensive, neighborhoods in DC for a reason. Perhaps you’re jealous? Secondly, why the hell would Apple put their store in Logan Circle? For starters your neighborhood borders Shaw – so taking into account the spillover crime, I doubt Logan is upscale enough. Besides, what the hell does Logan have in it? Answer is, simply, not a lot. A friggin Whole Foods (or is that DuPont)? A few crappy restaurants? No Parking? There’s a reason there is nothing in your crappy neighborhood – not upscale and no infrastructure to support it. Lastly, I have no doubt you, like everyone else, loves to hate on Georgetown yet still comes over regularly to enjoy our bars and cuisine. So you can quit hating on Gtown, hater. Clearly there’s at least one real “asshat” in Logan.
wow, i think you just made the case for why a lot of people think folk from georgetown are jerks, to be polite...
Oh piss off. I'm just tired of everyone hating on my neighborhood out of jealousy.
Jealousy? Really? You're silly.
First off, I never referred to you as an "asshat". Secondly, I don't go to Georgetown for restaurants or bars - both are overcrowded and overpriced.
I think I've made it clear why Apple should put their store where I've suggested - better finances. The area has the same accessability (possibly a little better) than Georgetown, and has an extremely viable market given the people that have moved into that area. Moreover, putting the Apple store there would be better for the City of Washington DC since it would likely raise the cache of the area and I don't doubt it could wrangle some extra tax concessions from the Council as a result.
As for crime, I'm pretty sure a bunch of people got mugged in Georgetown recently, and at least one was killed? Also, check your geography - shaw is on the other side of Logan Circle.
All in all, I'm trying to suggest something that would benefit Apple and the City of Washington DC, not Georgetown, which is really just a suburb.
Uhhhh, you know I was relying to 300 sq ft right? Read much?
And how do you figure Gerogetown is a suburb? Last I checked it was part of the city. Yep, my mail is still delivered to Washington DC, 20007.
Also, no doubt there are muggings. This is DC after all. Nothing like Shaw though. Also, the death you are referring to was at least one, maybe two years ago. How many RECENT murders have happened in your hood?
Lastly, no YOU need to check you knowledge of DC neighborhoods. Are you new to the city? Must be. Well here is a map for you, sweetie. What is that thing just north of Logan?? It's SHAW. Any other misguided and misinformed comments you'd like to make??
http://www.washingtonsbestaddress.com/neighborhood_map.htm
tx2dc: damn, i gotta laugh. wonderful map you got there. it basically gives a big, fat, "fuck you" to the non-NW quadrants of the city. it's the kind of thing that enforces negative stereotypes that the rest of the city is some worthless appendage to the important parts west of the park...
Did I make the map? No I didn't. It's the first map on Google when you search for "DC Neighborhood Maps", you asshat. Any other molehills you'd like to make a mountain of??
sure, tx2dc, i'll make mountains out of anything i damn well want to.
no need to call people names. it takes away from whatever argument you're trying to make here.
i hope you're not asked to carry out any serious research anytime soon. citing "it was the first link on a google search" is right up there next to "wikipedia says..." as one of the worst defenses you can give for a line of reasoning that i've ever heard.
And I hope you finally get laid some day.
Um, I don't think you really have the hang of this whole let's-not-make-Georgetown-residents-look-like-asshats thing.
Whisky tango foxtrot.
Hey prick, I was just defending my neighborhood from all these people that hate it for no good reason aside from the fact that it's expensive, it's tourist-y, or there is no Metro. Unless you have something insightful to say, mind your own goddamn business.
Okay, so according to your posts, people who hate on Georgetown are "jealous" "asshats" from "crappy neighborhoods," like Logan or Shaw, or "suburban riff raff," or "pricks" who "need to get laid someday."
You want something insightful? You're forgetting the most important reason why people hate on Georgetown, and it's in the mirror.
tx2dc: and, if we're going to rehash the whole "what is shaw" debate again, your map represents a strangely minimalist definition of the neighborhood.
and logan circle is part of shaw.
and now this thread is cursed.
Lots of people from the rest of D.C. spend a lot of time hating on Georgetown, but trust me, 99.9% of it definitely isn't out of jealousy.
You know what, I didn't think there was anything to that rumor that Georgetown was full of asshats, until TXtoDC opened his mouth.
May I recommend you soon change your username to DCtoTX, friend?
The only people I know that go to Georgetown for the nightlife are Republicans. The only reason everyone hates Georgetown is because Georgetown is comprised mostly of tourists. And that in itself makes the place terrible. If it weren't for the tourists and lack of a Metro station it would be a very nice place to live. Only place other than Logan Circle that I would want to live in DC as far as neighborhoods go.
As for Logan and Shaw, I thought most of Shaw is East of Logan, as opposed to North... What?
forthewin: read this article from mari at inshaw.com. this is the map showing the boundaries of what became the shaw neighborhood.
there are lots of areas within this greater shaw neighborhood that have their own unique identities (logan, u street, etc.)
shaw isn't really east or north of logan, they are part of each other.
It would appear for practicality purposes (considering that it is no longer the mid 20th century), Logan Circle evolved into an entirely separate neighborhood (among other areas), and is now no longer a part of the area that would be considered Shaw, so much as bordering on it. In other context, the idea of one area existing inside of another area would make sense (countries and states, etc), but Shaw and Logan are like giving a kid two first names.
And it would also appear that either way, the majority of Shaw is located East of Logan circle as opposed to North. (Especially if you want to go by those weird signs they have everywhere.)
The argument is obviously subject to not having any definite answers either way, but I live directly on Logan Circle, and if I told people I lived in Shaw, they wouldn't know what the hell I was talking about.
overall, i agree with you. logan certainly has its own identity now.
Seriously, why is Apple trying so hard to get the store in Georgetown? I vote for Chinatown or Dupont.
And those are both viable options since everyone clearly hates Georgetown, and it's residents, for no friggin reason. I vote Chinatown....an iStore would fit nicely amongst the young, hip vibe.
Dude, have you BEEN to Chinatown lately? There's nothing young or hip about it. Anyone who can afford Penn Quarter is already on the wrong side of forty. The only young people you find are loitering in Mcdonalds and saying rude things about women's booties.
Really, Chinatown's about as hip as a turtleneck dickie.
I realize that the easy thing to do is focus on the easy target that is a historic preservation board, but Apple's looking pretty stupid to screw this up four times. Why even bother knocking down the existing building -- just gut it and do what you want on the inside?
And yeah, Georgetown's a pretty questionable choice anyway. Can't imagine who even goes there to shop anymore other than heavily-monied Bethesda teenagers. Oh wait...
Yeah, but heavily spoiled Bethesda teenagers don't even need to go to anywhere for an Apple store...there's one in freakin' Bethesda!
I've held off on commenting on this and the previous posting on the topic, because no sensible person wants to be the defender of Georgetown, but you guys are kidding, right? The location is an easy business decision. Sure, Georgetown might have an above average number of asshats and douchebags and I wouldn't want to spend a Saturday night bar hopping there, but loads of people shop there (of all different types).
That said, I have no idea what either Apple or the Board is doing. After the first option was said to have to much glass, they went for a class cube? And both the first and fourth designs fit in perfectly well. Both parties are f**king insane.
One major problem with Georgetown seem to be getting overlook: no Metro. Why the hell should Apple put there store in a location that's difficult to get to when it's obvious that some in the neighborhood don't want it. There are plenty of other places in this town that are far more accessible and would beg to get the store rather than bitch about it.
Georgetown wants to be exclusive snobs about it? I say screw them, we don't need their crap.
Why should Apple care if there is a metro stop if business is good? Lots and lots of people find their way to Georgetown every weekend to shop.
And for the record, there are places that have their names in metro stops that are just as far from them as Georgetown is from Foggy Bottom.
Did the Urban Outfitters on M Street also have to submit to the Old Georgetown Board's consideration when they opened? If so, any problems the board has with the Apple storefront design is total BS.
The UO storefront is much more radical than Apple's proposal, and if that got approved.
I wonder if that's because the Urban Outfitters building was infill, as opposed to an existing contributing structure of the historic district (I presume that it's an historic district, hence the board review). Plus, there's probably even some grandfathering...Urban Outfitters has been there since at least 1995.
Such a shame this has taken this long. I know Steve Jobs is just dying to get a store built in Georgetown.
As asinine as the Georgetown board is about historicity, Steve Jobs is ten-times as asinine about the aesthetics and design of his brand. He's probably reviewing the Georgetown Apple Store blueprints from his sickbed.
"...Steve Jobs is just dying..."
Ouch.
The Old Georgetown Board needs to dislodge the huge pine cone from their collective asses immediately. Idiots.
An Apple store in Georgetown will only attract more asshat hipsters in VW bugs with their manbags and cosmetic enhancements like flys to a bug lamp. So I applaud the Georgetown board for trying to dim the lamp and hide the store in a brick facade.
dear apple,
you're cooler than georgetown. come to dupont or logan where we'll let you keep your brand which we know is oh so important. we have many more cool mac people than the stuffy g'town and we aren't only frequented by foreigners who can't buy your goods here anyway. you have your clarendon shop (and we won't hold it against you that you went to nova first), but don't go and join the low brow circus that has become chinatown.
love,
your loyal customers
How about this - Sell back the $13million storefront on Wisconsin to some other sucker, and buy the McCormick Paint shop/manual labor center at 15th and P? Just for a price comparison - the Paint shop assesses at half the cost of the Wisconsin location - already making better business sense. Add to that the proximity to local yuppy centers like whole foods, and brand new apartments and you've got yourself a market!
And what's more - the store would be on a corner - so you could probably have 2 full walls of windows.
Sorry, I used the wrong address - the Apple Store current taxable assessment is about $7.5 million - $13.5 is the proposed new value based on the sale. The McCormick Paint store remains under $2 million.
I have come to a deeper understanding of how Georgetown ended up without a Metro station, despite the Blue and Orange lines running right through...
As June Cleaver once said, "Chump don't want no help, chump don't get the help. Jive-ass fool don't got no brains, anyhow!"
As a resident of Columbia Heights, I will say I don't want an influx of Apple fanbois anywhere near my neighborhood.
I feel like Columbia Heights is already full of Apple "fanbois"
what we probably should be talking about is a well-reasoned screed about why the old georgetown board even exists anymore. it sounds to me like institutional inertia.
it's an added layer of bureaucracy that we just don't need anymore. with the ANC, the zoning board, the office of planning, and the myriad other things that businesses have to deal with in every part of the city, why have one extra level of BS for this one neighborhood.
between zoning rules and historic district rules, there ought to be enough in place to save the character of this neighborhood without one more layer in the way (a layer that doesn't answer to the people of the city, but to our federal overlords).
Amen to that! It's no longer 1895.
Maybe the board would like it better if Apple hung out a sign that said "Ye Olde Computer Shoppe"?
Finally, an entertaining comment!
Pierre L'Enfant? Who mentioned Pierre L'Enfant? Apple could bring Thomas Jefferson back to life to design the building: picture Monticello with a large marble apple on the portico. It would most likely get rejected. They'd probably tell him, "Go back to Virginia, LOSER".
Why all the Georgetown bashing? It's the logical location. I'm a city planner. If you examine all of Apple's urban stores (i.e. Manhattan, Boston, Chicago, San Francisco), their retail establishments are usually found in key areas that have a balanced mixture of youth, wealth, "image", and exists as a de facto tourist attraction. No other neighborhood in DC has that combination. DuPont Circle maybe . . . maybe not. (They have extremely high self esteem there. DuPonters think they have "it", but . . . )
Well . . . Georgetown definitely has "it". To quote that famous New York City architect George Costanza, "Oh, it's got cachet, baby! It's got cachet up the yin-yang!".
I'm sure they will work something out.