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Wale will perform in a free show this weekend sponsored by Kia Motors. Photo by Francis Chung
Kia’s certainly not the first car company to realize that free live music is a pretty good way to market to a younger audience. Car companies have long brought their promotional materials to amphitheater shows (or even bought out amphitheaters!) But recently companies like Scion have been sponsoring events themselves, and Kia’s now taken the next step.
The company has rented out the Warehouse space at 3330 New York Ave NE. In a move that presumably might be conducive to getting people interested in purchasing a vehicle, the venue is notably not particularly Metro accessible, but will offer test drives of Kia vehicles the entire time it is open.
There's a decent amount of area talent involved in these shows, in the form of D.C.'s own Wale and Baltimore's Ponytail and Dan Deacon, all acts that we've paid good money to see play in the past. You'll have to swallow a rather large marketing pill to get in, but these acts certainly worth your while (though Ponytail is playing an invite-only show tonight, so the general public can't get in to that one).
The concert schedule after the jump. Get more details here.
Friday, September 18: 12-8 p.m.
DJ sets all day by Stereofaith, Reed Rothchild and Chris Burns
Performance by Wale
Saturday, September 19: 12-8 p.m.
DJ sets all day by Noveau Riche DJs Gavin Holland, Steve Starks, and Nacey
Performances by Dan Deacon & The Creepers
Sunday, September 20: 12-8 p.m.
DJ set all day by DJ CA$$IDY (GARUTACHI) & Dave Nada
6:30-10 p.m: Doors for MGMT performance; tickets available only after test driving a Kia Soul
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well, here's hoping dcist gets a cut, or at least a free car for a few days...
I know you're a vigilant watchdog on the issue of creeping commercialism and all, but you seem to be suggesting here that DCist should ignore free local concerts by relatively prominent artists just because of the corporate ties. Is that really what you mean? Isn't clearly laying out the connections and adding a little snark about having "to swallow a pretty large marketing pill" enough?
nate: you're readying WAY too much into what i typed. i'm not suggesting that whatsoever. really, all i wanted to say (which, i suppose i did inartfully) that it would be cool for val or sommer to get the keys to a ride for a bit, not really as a kick-back, but more as a thank-you for getting the word out.
Ah, understood. But given the number of times you've commented critically in the past on sponsored posts and other forms of ad-creep on the site, you've got to admit that my reading wasn't completely out in left field . . .
no, you're right to think that. i had an extended hiatus from commenting, and i've halfway forgotten what i used to rant about all the time :)
Is that transvestite going to performing with Wale?
http://www.youtube.com/watch?v=xbNyqtl99R0
"You say you got a lotta Kias? Well, I got a LOT."
Kia is running a shuttle from Union Station to the Warehouse everyday. Check the website.