Last week, in our end of the day roundup, we linked to an NBCWashington.com story about that guy who had been standing at a busy intersection in Tysons Corner wearing a sign that read, "I CHEATED. THIS IS MY PUNISHMENT." Tailor made for local broadcast news, the story was picked by nearly every outlet in town, and ended up getting some national and international coverage as well. But, it turns out, the whole thing was a practical joke. FOX 5, the first TV station to actually interview the man who identified himself as William Taylor, reports this morning that Taylor was really a plant of Washington's Hot 99.5 Kane In The Morning show, who sent the sign-wearing philanderer out there just to see "how much media coverage it would receive." We can think of a few signs we'd like to see this Kane guy wear along the side of the road.



That's just cheap and wrong.
Good on them. Stupid media.
lol. Suckers
tyson's corner/nova. garbage shock joke radio. fox 5!! thanks for the reminder about why I hate all these things.
Comment of the Year!
I think if you were going to put a sign on a guy just to see how much media attention it would get, it would be better if the sign said something like "Media Whore" or "Ask Me Why I'm Standing Here With This Sign." To come up with some fake elaborate back story gives gives the stunt a mystique more akin to "ding dong ditch" than "punk'd."
Uh, no, either of those is tantamount to sign spinners. The fake cheater story gets people more riled up because we love immorality in this country. It's SAUCY!
Too bad. I was hoping for a little "revenge action" with his wife.
Just because he didn't really cheat doesn't mean he doesn't have a wife. I say go for it.
If you're caught, explain that it's a hoax.
I'll pretend to be his wife. (Do it all the time.)
Get back on the air, Liz.
Awesome. Though not nearly as cool as the Michael Jackson rises from the dead hoax in Germany.
Ah, ha ha ha...the amazing rapier-like wit of radio morning show guys...suitable for 15 year old boys and the guys who drive white vans with ladders on the roof.
STFU and play some music!
I bet Twitter was involved
fake twitter exposing a fake twitter that exposed a fake sign created by morons. woohoo 'the future'
At least this time someone actually went to the effort to try to verify it.
Note the difference between the TV and Washington Post coverage. As in the print reporters tried to verify the guy's story and the TV reporters jumped all over it.
Errr... they still reported it.
I agree. This would have been as simple as getting a copy of the judge's order from the clerk's office. Hello, laziness. Hilarious, though, that everyone got duped.
I think Kane should make Molly stand outside Whole Foods with a sign reading: My Owners Are Douchebags.
Now THATS funny.
This is the same genius behind the Protocols of the Elders of Zion, @FakeFenty, and the Alien Nosejobs hoaxes.
The moon landing was a hoax. The English alphabet was a hoax. This is merely a publicity stunt.
Just goes to show the lengths to which shock jocks will go just to have sex with William Taylor's wife. It's like a huge Rube Goldberg machine made out of sandwichboards and press releases and Astroglide.
Not as elaborate as an Allen Abel or Joey Skaggs hoax, but that still made me laugh.
GREAT! News outlets are suppose to verify facts! He did it to see if they would put this before Kennedy's passing and they did! I love it.
Yeah when I saw it on NBC4, they had no reporter to ask him any questions, just a cameraman who followed him around. Pretty weak
It's probably a better policy to NOT report who the exact hoaxers are in these kind of situations (as I'm sure you saw on NBC4's online coverage of this). I don't understand the logic in giving free publicity to a commercial outlet because they got egg on your face. It's like dealing with a whining child demanding attention. Then again, I've been to Walmart and seen parents constantly give in to their whining children, so I guess what you did is not out of the ordinary.
Well played citizen Kane. And to think all those silly people called into your show to let you know about your own hoax.
I find this hilariously funny, especially because it makes the media expose themselves as the blistering idiots they are... I'm especially delighted that FOX was the first idiot to go and interview without doing some basic fact checking... morons!