This marketing abomination to the right here is Kegasus, the, uh, mascot — I guess? — of this May’s Preakness Stakes Infieldfest. For the six of you that are still reading this post, here’s the campaign’s website — which I highly recommend if you want to spend your lunch break gawking at a shirtless, slightly pudgy middle-aged man in a windswept wig encourage you to “be legendary.”

The campaign, which has gained some Internet traction this morning after Dave McKenna and Dan Steinberg made note of it, is perfect for the Preakness, which, at this point, is better known for wildly drunken shenanigans involving portable toilets than anything regarding horse racing. As McKenna notes, Kegasus actually makes a whole lot of sense — he’s basically the epitome of a majority of the individuals that attend the Preakness.

Here’s the backstory, in case you didn’t click through to the website:

This year’s Infieldfest Party at the Preakness has officially reached legendary status. An event so spectacular, we accidentally ripped a hole in the fabric of awesomeness and out stepped a freaking Centaur. Part champion Thoroughbred, part infield fan and all party manimal, he proclaimed ‘I am Kegasus, Lord and protector of InfieldFest.’ And since no one’s gonna argue with a centaur we replied, ‘All Hail Kegasus!’ He reminds us to never stop striving to Be Legendary.”

Of course he’s offering everyone $20 bottomless mugs of beer. Don’t everybody rush to follow this mythical burnout on Twitter all at once, now!