We haven’t heard much from Uber—the sometimes controversial smartphone-based sedan-dispatching company—lately. So, just to let everyone know that, “Hey, we’re still here,” the San Francisco-based company quietly rolled out its latest venture, uberX yesterday.

With uberX,”instead of partnering with black sedans, town cars, and SUVs” Uber’s D.C. general manager Rachel Holt tells DCist they’ll be “partnering with smaller, mid-sized cars like a Toyota Camry Hybrid,” making it a much more cost efficient service.

Sounds a lot like popular car-sharing services Lyft and Sidecar, no? Well it does, but there’s one key difference: Instead of citizen drivers, all of uberX’s drivers are “for-hire, commercially licensed professional drivers,” Holt says.

In a blog post on Uber’s website, the company rolled out the details of the new service, as well as photos of its first customer: Nationals third baseman Ryan Zimmerman. The low-cost uberX proudly touts that its services are cheaper than a taxi, with a base fare of $5 and a rate of $2.50 per mile or $.50 a minute (below 11 mph), with no additional cost per person. UberX’s mid-sized cars can seat up to four.

It all sounds pretty simple and easy, but as history has shown time after time, with Uber, nothing is smooth sailing. “For us this is really about more options for consumers,” Holt says. “And with the efficiency from our technology and the feedback from our app, we believe we can deliver a very, very high quality experience at a low cost.” We’ll see.