With a scheduled opening date of July 26, Metro is now ready to advertise the long-awaited Silver Line.

No one talks about shoes. Instead, three sets of miserable looking people — a man who you can “tell is single” because he has a cat and glasses (we guess?), a family “petrified by D.C. traffic” and a college graduate who needs better access to jobs — are made happy by the announcement that the Silver Line will soon be open. “Good times are ahead,” a reassuring voice says.

While good times may be ahead, that was not the reality for many Metro riders today. There were delays on four of the five lines this morning. Riders on the Orange and Blue lines reported long waits and crowded trains during the morning rush. The Silver Line’s start will also mean major changes for Blue Line riders, as there will be a longer waits for rush hour trains.

“Now that opening day is in sight, it’s time to get a little excited,” Lynn Bowersox, Metro Assistant General Manager, said in a release. “These ads are intended to showcase the benefits of the Silver Line and get the word out about the opening date.”

The ads will be broadcast on local TV station in English and Spanish, and prints ads “in five languages in community papers, business publications, and online news sites.”