Photo by Alan Kotok.

For the fifth consecutive year in a row, D.C. has had a record-setting year for tourism. Destination DC—the city’s tourism agency—announced at the annual Travel Rally today that domestic visitation in D.C. topped 18.34 million in 2014, breaking the previous tourism set in 2013.

The report, which was prepared by D.K. Shifflet, shows a 5.7 percent visitor increase over 2013. That translates to tourists spending $6.8 billon in D.C. last year, which was a 1.9 percent year-over-year increase, according to another report by IHS Global, Inc. It’s also the fourth consecutive year that visitor spending surpassed $6 billion, Destination DC says.

“In 2014 visitor spending was up more than $100 million over the previous year,” Elliott L. Ferguson, president and CEO of Destination DC, said in a statement. “These dollars are monies left in the District by visitors and indicate the high rate of return on tourism investment.”

That translates to a 2.5 percent growth in the retail sector, a 4 percent spending growth on food and beverage, and a 2 percent growth on entertainment spending in 2014.

Of course, people want to visit the Nation’s capital, in all its cherry blossom fetishizing, Metro overcrowding, panda cub-obsessed glory, but Destination DC credits the city’s continued tourism boom in 2014 to a number of successful campaigns, like the “DC Cool” tourism campaign. Thanks, Forbes.

Anyway, look forward to more tourists continuing to visit our city. Destination DC has big plans to make that happen:

This summer, our largest seasonal campaign will contains a creative arsenal including DC-themed emojis; a ”DC Cool” Kids Activity Guide, and our first television commercial, produced in-house, for broadcast in key feeder markets, as well as a #WeGotThis print campaign in popular regional magazines such as Boston Magazine, The New Yorker and New York Magazine. ”