The trend of knocking down office walls in favor of open floor plans appears to continue unabated. In addition to the boon for makers of noise-cancelling-headphones, it means that the conundrum of how to take a midday nap unnoticed will plague more and more office workers. Recharj® is officially here to help.

The first studio in D.C. dedicated to napping and mediation quietly opened its doors downtown a few weeks ago. They’re still working on putting the finishing touches on the space, but customers have already started settling in at the studio for both guided meditation classes and power naps, paying $15 to pull on a scented eye mask, nestle on a Yogibo, and drift off to music for 20 minutes in a soothing environment.

“People have told us ‘this is what I imagined but never thought actually existed,'” says founder and CEO Daniel Turissini. “It meets a need that people thought about, but didn’t exist until a couple of weeks ago.”

Indeed there are a handful of studios focused on meditation (and many yoga studios also offer guided sessions), but none that are dedicated to power napping. As best we can tell, this is a first in the country, though there are at least two start-ups that rent out napping pods. The idea has also famously gained traction with Ariana Huffington, who installed nap rooms at the Huffington Post and went on to write a book titled The Sleep Revolution.

“We see a lot of folks and companies developing corporate wellness programs, which is incredible but mainly focused on the physical side,” Turissini says. “What we leave out a lot of the times is the mental side of health. Exercising your mind, developing emotional stability. The other thing is sleep health. Its definitely a stigma and exacerbated probably on the East Coast.” There’s a familiar attitude that he identifies as “Hey, I get 2-4 hours of sleep, I’m a badass.”

But, of course, most people can’t subsist on that kind of schedule, flagging throughout the day (particularly after lunch).

“The concept was really born out of a personal need,” Turissini says, describing a past consulting job as soul-crushing. “Sleep and peace of mind really became a luxury at that point.”

When he got an email from the Freer Gallery offering a free midday meditation class, Turissini says he didn’t think much beyond giving it a go. “I went to it. And I came back, and I came back again, and I came back again. I left feeling amazing … it really helped my composure, my stress levels.” Eventually the class ended due to renovations to the Freer Gallery (the museum is due to reopen in 2017), but Turissini was hooked.

Without enough space or experience to develop a practice at home, Turissini decided to create a place for it—and he decided to incorporate what he’d learned about the power and necessity of being well-rested. “I just have a passion for sleep health. I attribute most of my personal success to finally discovering the implications of not getting enough,” he says.

Along with a variety of meditation offerings that span different traditions, the company offers power napping sessions every half hour between 10 a.m. and 4:30 p.m. The sleep-deprived can sign up online for the session of their choosing (and even a specific spot in the room), check in on an iPad, and walk through artificial grass over to what Turissini calls a napping cocoon—a draped off area with an oversized beanbag, blanket, and pillow. The room can accommodate 13 people at a time, and a timer goes off after the session ends.

“The intention is not that somebody gets lost for two hours and their boss doesn’t know where they went,” Turissini says. “It is supposed to be a productivity enhancer, or a performance enhancer, before a major meeting. We’re focused on business professionals.”

That is reflected in the cost, which comes out to $.75 a minute for peaceful rest. “I think, for the service and quality service that we provide, price is not an issue,” Turissini says, comparing Recharj to other dedicated fitness activities. And if some people are willing to pay $30 for a 45-minute pedaling session at Soulcycle ($.66 a minute) or $27 for a 55 minute Pure Barre class ($.49 a minute), it stands to reason that well-off professionals will pony up for some shut-eye. Like many workout studios, Recharj offers bulk class packages that lower the rate.

“The demographic is not just the hipsters of D.C.,” Turissini says, about who he thinks will be attracted to the idea. “There’s also a large military population that can benefit, legal professionals,” and other Washingtonians who fit the harried-and-in-need-of-a-nap stereotype.

Recharj® is essentially in a proof of concept phase, with the hope that people will respond well and enable the company to open up more studios. But Turissini doesn’t plan to rush things, taking time to develop processes and procedures before turning to expansion plans.

“We don’t want to lose our mission. We’re a for-profit business, so we want to succeed, but we’re here to serve our clientele and help folks. We want to make sure that we’re being very conscious that were doing the right things,” Turissini says. “One of our slogans is intention matters.”

Recharj is located at 1445 New York Avenue NW. The business is still in a soft opening phase, but classes are ongoing and those in need of a nap or meditation can sign up online.