Congressman John Mica. (Photo by Drew Angerer/Getty Images)

A D.C.-based grassroots organization is targeting longtime Florida congressman John Mica with digital ads as a result of his meddling in District affairs.

This is the first direct ad buy for the Not Your District PAC, which Justin Robinson started last year to support politicians in favor of home rule and target those who attempt to interfere with D.C.’s laws.

He founded it in direct response to Maryland Rep. Andy Harris’s attempts to block Initiative 71 (despite statehood and marijuana activists’ efforts to support one of his opponents, Harris won the Republican primary in April).

“D.C. residents don’t get a vote in Congress, but you do,” the ad voiceover says. “So I’m asking you to tell John Mica, ‘You’re Fired.'” (The “you’re fired” is in Republican presidential nominee Donald Trump’s voice.) The ads are targeted at people located in Florida’s 7th District, which Mica represents.

Mica sits on the House’s Committee on Oversight and Government Reform, where he “has a pretty long history of comments that are derogatory to D.C. and to state rule,” Robinson says.

The Floridian was part of an effort to overturn D.C.’s Reproductive Health Non-Discrimination Act, which makes it illegal for employers to discriminate based on reproductive health decisions, like using birth control or having an abortion. While the House voted to block the legislation in 2015, the Senate never took action and it became law.

Mica also accused President Barack Obama of being high for supporting D.C. statehood while suggesting disbanding the D.C. Council, called city leaders teenagers for wanting budget autonomy, chaired a hearing questioning the District’s marijuana decriminalization law, and erroneously referred to a dedicated Metro funding stream as a “bail out.”

Robinson says the PAC looked at a number of potential candidates to target, but “with how close this race is, it seemed like the perfect opportunity.”

Mica, who was first elected to the House of Representatives in 1992, is up against Stephanie Murphy in a race that the Cook Political Report changed from “likely Republican” to “lean Republican” to “toss-up,” per a Politico article titled “Top GOP congressman laughs his way to possible defeat.”

Robinson says he has not spoken with Murphy’s campaign, because PACs are not allowed to coordinate with candidates.

He declined to say how much Not Your District spent on the ads. According to Open Secrets, the PAC raised $16,741 and spent $7,746 as of September 30, the date of its last report.

While Robinson says that an increase in fundraising could result in Not Your District taking out additional ads against Mica this election cycle, “otherwise I see a lot of our resources being put towards after January, when we’re pursuing our statehood plan.”

The ad buys were done through Google and YouTube. The PAC went all-digital for two reasons. One, ads on Florida airwaves are expensive and “we don’t have resources to compete on the airwaves,” Robinson says. Additionally, digital ads offer tracking tools for Not Your District to measure the success of its first ad buy.

Mica’s office has not responded to a request for comment.

“We’re really happy to be able to be involved in the race,” says Robinson. “We hope the people continue to support our effort to bring the fight to the people of Congress.”