(Photo by Kenneth)
In just the first minute that free tickets were released last Monday to see Yayoi Kusama’s blockbuster retrospective at the Hirshhorn, more than 58,000 people requested passes. For some perspective, the entire population of D.C. is 680,000.
In an attempt to accommodate that kind of staggering demand and ensure that people actually get a chance to see the twinkling mirror rooms and surreal sculptures, the Hirshhorn is making some changes.
The exhibition will now stay open late on Wednesdays, until 8 p.m., through May 3. Curators are reducing the number of people who can go through at once to ease crowding (and perhaps prevent future selfie-induced accidents, the likes of which reportedly destroyed one of the pumpkins in the mirror room entitled “All the Eternal Love I Have for the Pumpkins”).
The Hirshhorn has also been experimenting with the number of timed passes given out online, versus the walk-up tickets available on the same day. The museum released 14,000 tickets online the first week and 5,000 the second week. This time around, at noon on Monday, the museum will distribute 9,000 free passes.
“We’re adjusting as we go along based on how people are moving through the space,” says spokesperson Allison Peck. “Every time we do a release, it’s going to be slightly different.”
Meanwhile, the Hirshhorn is increasing the number of same-day passes available. People start lining up around 9 a.m. and they are distributed at 10 a.m.
More than 14,000 people got a chance to see the exhibit during the first week, propelling the museum to the highest attendance for those dates in nearly 40 years—32,500 people.
The exhibit will be up from Feb. 23 – May 14, after which it is going on the road to five cities.
The next round of free tickets will be released at noon on March 6.
Rachel Sadon