It’s an example of corporate branding-turned actual branding — the upcoming issue of Newsweek mentions District resident Peter McBride, who got a tiny tattoo of the Polo pony right above one of his nipples. You know, for all those moments when he is Polo shirtless, obviously.

Even better, Gaje Pou, a New York City tattoo artist that is quoted in the article makes it sound acceptable. Folks are now pledging their allegiance to their brands by getting logos for names like Gucci and Playstation permanently inked onto their epidermis. There are some that say you are what you buy, but is this taking it too far? Has all creativity been seized by the corporate gods?

Probably, and DCist is ready for it. We’re scoping out storefront in Georgetown for our own corporate-themed tattoo parlor. While you wait we’ll serve lattes and pump in some Dave Matthews. It’ll be fantastic. Peter, if you’re looking for more tats — we hear “Brooks Brothers for Life” is a hot option these days on the tough streets of Burleith — look no further.