Outside of Sesame Street and The Cosby Show, there’s only one television program that’s made a substantial impact on me. That show, Yo! MTV Raps, took hip-hop culture from its urban roots and brought it to folks like me living in the nation’s hinterlands. Plus, for those of us pushing or already into our 30s, “Yo!” represents a time when hip-hop music had some semblance of quality and variety. In celebration of a limited edition shoe commemorating this seminal program, Puma held a party Friday night at its Georgetown store in conjunction with Fader Magazine featuring Special Ed.
As one might expect at a free show with complimentary drinks, the store was packed from end to end. A good number of people in the building were sporting Puma sneakers and zip-ups along with a staple of 1990s hip-hop fashion, a backpack. For a second, I had to remind myself it was 2007 because I hadn’t been around hip-hop fashionistas of this sort in at least 10 years.