The Caps look good this year. Not only have they kept together a team that made the playoffs last year and added a celebrity goalie, but their starting left wing is now the spokesman for a major East Coast discount beauty shop chain.

Sure, Alexander Ovechkin scored a beautiful goal last night after he forechecked effectively and got ready for a brilliant pass from Alexander Semin. That will happen plenty of times this year. Today’s amazing news is that the man famous for playing with the same intensity after losing teeth and breaking his nose is becoming a fashion icon.

Vienna based Hair Cuttery finally launched its long-awaited ad campaign featuring Alex Ovechkin. Ovie’s simple hairstyle and jack-o-lantern smile are now appearing on billboards, buses and a snazzy web site. It seems like only yesterday we read the millionth article about how Ovechkin isn’t as pretty as Sidney Crosby.