Sports Business Journal writes that the Washington Capitals are launching a new television show. The show will be produced by the team and will provide biographical information about players, coaches and fans, and will be chopped down into short segments to show online and during games.

Pardon us, but doesn’t the team already produce short biographical video segments to show online and during games? Perhaps the actual story is that there is finally enough of a market for hockey that Comcast Sports Net is willing to take a chance on running a bunch of these segments in a row and calling them a television show. Either way, hockey has come a long way in the nation’s capital.

The rise of the sport to regional respectability is of course due in large part to the game’s biggest star, Alex Ovechkin, but Ovechkin played his heart out for the Capitals for two years without making the playoffs. It was only with the arrival of head coach Bruce Boudreau from the AHL’s Hershey Bears that the Caps finally found a winning game plan to take advantage of Ovechkin’s strengths last year and make the playoffs. Caps fans will not be surprised, then, that Boudreau is now scheduled for induction into the AHL Hall of Fame.

Boudreau led the Bears to back to back Calder Cup Finals, winning the trophy in 2006 while helping develop current Capitals stars, including Mike Green, Brooks Laich, Tomas Fleischmann and Dave Steckel.

It seems like just this fall that we were excited about being able to catch most Caps games in HD. Now, because of Boudreau’s influence on the team’s development and overall game, the Caps are launching a series and talking about “mindshare.”