If you haven’t spied it on newsstands yet, Washingtonian magazine’s newest issue features a black cover with a rather grainy image of a shirtless President Obama superimposed over it. It looks really, really crappy from a design perspective, and the photo is recycled from last year, but it’ll probably sell out anyway just for the novelty factor, which is no doubt what the magazine’s editors had in mind.

Obama’s “hot”ness is touted regarding the magazine’s cover feature, “26 Reasons to Love Living Here.” Do we even need to go in to all the reasons why this is lame? The president isn’t in the habit of wandering around Washington in his bathing suit, and if you’re a publication that purports to cover Washington and this is the (apparently second) best thing you can come up with about living here, well, we feel sorry for you.

Of course, the gambit appears to be paying off for the magazine already, earning more national and international press out of the shirtless Obama cover than you can shake a stick at.