News you can lose? The Washington Post runs down a list of local-media ventures that have failed in Loudoun County. The Loudoun Easterner, WAGE, the Blue Ridge Leader, the Post’s own LoudounExtra site, the Loudoun Times-Mirror, and LoudounPrepSports.com have all collapsed, cut staff, or reduced coverage. What makes Loudoun County a graveyard of media empires? It can’t be because Loudoun County isn’t a fascinating place! Loudonites say that in fact the hyperlocal is hyperscrewed because projects like the LoudounExtra never focused finely enough. Loudounites, you see, don’t want to read stories about the yard sale in the next subdivision over — no matter how thorough the coverage. But ultralocal coverage creates a condundrum: How do advertisers reach audiences that are so finely circumscribed they’re little more than micro-neighborhoods? It would appear that they don’t. For what it’s worth, a site called Livin’ la Vida LoCo would be too big to fail.