An advertising agency is hoping to place eight more of those big LED billboards around Gallery Place, as the Washington Business Journal reported on Friday. Orange Barrel Media plans to submit applications this month to the D.C. Office of Planning for six electronic street kiosks and two 45-foot-tall vertical signs to be placed outside the Gallery Place complex. They would join the three big displays already up at the corner of 7th and H Streets NW.
As you might imagine, the plans have already drawn vocal opposition, complete with a dedicated web site, stopthebillboard.org, which argues that the billboards are illegal and would lead to a slippery slope of LED ads across the city. The BizJo also quotes Gallery Place condo owners concerned that their property values will go down once the bright signage is in place.
But despite those protestations, Orange Barrel has managed to secure the consent of both the Chinatown Community Cultural Center and the Gallery Place Residents Association for the plan, according to the BizJo. The ad agency had to agree to share revenue with the condo association to gain their acceptance. With bona fides like that, it seems unlikely the planning office would ultimately decide against the project, but it’s still too early to say where they’ll come down on the issue.