Photo by M.V. JantzenWere you incredibly concerned about the sanctity of Nationals Park being tarnished by soulless corporate branding? Yeah, me neither. More concerning: whether the Nats and Dodgers will play all the way through today’s game as scheduled, with rain seemingly inevitable.
While the rest of us watch the weather, the Nats are putting some thought to the soul of the ballpark. According to new Nationals Chief Operating Officer Andy Feffer, the selling of stadium naming rights might not happen. Or maybe it will! Says Feffer in an interview with the Washington Business Journal (subscription required): “I think it will be a wait-and-see approach, but what makes our situation different is that we’re in arguably the most important city in the world, the nation’s capital, and there is unique access here beyond just business. There are interests here beyond just sales interests.”
Feffer believes D.C. to be the “most important city in the world.” Flattery will get you everywhere, Mr. Feffer! At least it sounds like we won’t have to be attending Nationals games at KFC Yum! Park any time in the near future. Which is probably a good thing, if just for the team’s executives. If the furor levied against team management for offering lots of tickets to Philadelphia fans for Opening Day was any indication, the team selling naming rights on a $611 million stadium that they were gifted for a pittance would probably end with team president Stan Kasten being tarred, feathered and paraded down South Capitol Street.