Let’s get one thing straight: the braintrust behind a new bus line which will offer service between a stop on U Street NW to Park Slope in Brooklyn wants you to know that it isn’t just for hipsters.

“There’s nothing wrong with being hip, with being cool,” said Shalonda Hunter, the ChiefKnowbody — which is the title on her fortune cookie-sized business card — of theknowitexpress, the District’s newest bus venture, while similarly batting down and embracing the “hipster” label. It’s hard to argue with her, and the idea of having a bus line which will run from U Street to Brooklyn is obviously an attractive concept. The real question: is there enough of a market to support such a specialized bus line? And can theknowitexpress sufficiently iron out the wrinkles to survive among the Megabuses, Bolt Buses and Chinatown buses of the world?

The basics: tickets for the bus, which will launch service on October 22, will cost $25 one-way and $45 round-trip. The company is banking on customer frustration at being unable to obtain elusive low-cost fares from bigger companies. (The bus line’s literature makes it overwhelmingly clear that they do not offer any “$1 fares you can’t enjoy.”) The service will start with a small weekender schedule, operating one bus per day between Fridays and Mondays. The bus will make stops in front of the 10th Street exit of the U Street Metro (unless there are vehicles legally parked along U Street, in which case, they’ll pick up and drop off around the corner), and at the Atlantic terminal at Flatbush and 4th Avenues in Brooklyn, with a “quick stop” in Manhattan at Penn Station sandwiched in-between.