A few days ago, a large installation of large, white letters that spelled out “LOVE” was erected in the heart of Dupont Circle. And from what I’ve heard, it’s been generally well-received — one person even told us that the message brightened their demeanor as they walked to work one morning earlier this week. The real question: who was responsible for the positive message? Was it an ambitious street artist? One of the local art concerns? Turns out, it’s just a freakin’ advertisement for Virginia tourism.

We probably should have guessed (Virginia is for lovers, after all), but the letters are part of Virginia’s “Like! to LOVE Virginia” campaign, which is “offering daily travel deals to DC area residents and commuters via Facebook.” At least it’s slightly more creative than the ubiquitous Philadelphia campaign inside Union Station.

The letters will remain in the center of Dupont Circle until April 8.