Seeking to capitalize on the return of Mad Men after a grueling 17-month hiatus, yesterday’s edition of The Chris Matthews Show featured a brief video inserting President Obama into the AMC series’ opening titles.
I dunno, it’s a little weird, and kind of only reinforces Chris Matthews’ longstanding mancrush on the president. Then again, Obama has previously professed his love for Mad Men.
A silhouetted cutout in the president’s shape replaces the Saul Bass-inspired “falling man.” Photos of Michelle Obama, the president’s dog, Bo, and Vice President Joe Biden tumble off an Oval Office wall. And while Don Draper falls past a skyline filled with ad copy and pretty girls, “falling Obama” passes by billboards of his Republican rivals and economic warning signs like spiking gasoline prices and federal government debt.
Oh, and the music, obviously, is knockoff of RJD2’s “A Beautiful Mine,” which scores the actual Mad Men title sequence. The video was the work of Will Rabbe, a producer on The Chris Matthews Show whose previous side work includes a video inserting Mitt Romney into the role inhabited by Jean Dujardin in the Oscar-winning silent film The Artist.
Pop-culture touchstones and unabashed Obama-boosting? In this instance—meh. Maybe next, Rabbe can attempt to engineer the Joe Biden version of “Zou Bisou Bisou.” Of course, Megan Draper, née Calvet, is a tough act to follow.
Watch The Chris Matthews Show‘s Mad Men-styled Obama video:
