The People for the Ethical Treatment of Animals certainly knows how to sell its cause.

According to the Huffington Post, last Friday the animals rights organization jumped at the news that Baltimore is debating selling ad space on fire trucks by offering to brand the city’s emergency vehicles with more of the steamy ads promoting vegan lifestyles that the group has long been famous for. The ad, pictured above, would feature a woman in a bikini alongside the slogan, “Vegans are hot.”

“As emergency responders whose motto is ‘Pride Protecting People,’ the Baltimore Fire Department will be pleased to know that placing our pro-vegan ad will help residents safeguard their health and lessen the toll on the city’s emergency response team, since vegans are less likely to suffer from heart disease and strokes,” wrote Ashley Byrne of PETA to Baltimore Councilmember William A. Welch last week. “Vegans are also about 18 percent thinner than meat-eaters are and have lower rates of diabetes and cancer than their meat-eating counterparts.”

Baltimore is facing a $48 million budget deficit for 2013.

PETA has long been known for its creativity in advertising its causes. Last year the group locked employees in cages in downtown D.C. to protest the wearing of fur and offered a free vasectomy to any man who had their pet neutered. This year, PETA protested a local celebration of Groundhog Day and accused D.C. of failing to enforce animal cruelty laws against the circus.

D.C. is facing a budget deficit of $172 million for 2013, but no one has yet proposed selling ads on fire trucks or other emergency vehicles.