We’ve known for a while that our hometown newspaper of record was suffering, but new circulation numbers show how bad the suffering really is.
According to figures from the Audit Bureau of Circulations, the Post’s daily circulation fell 7.84 percent from March 2011 to March 2012, representing the single biggest drop among the 25 biggest newspapers in the U.S. Worse yet, reported Poynter, Sunday circulation also fell, dropping 15.66 percent over a year, from 852,861 in March 2011 to 719,301 a year later. This decrease again put the Post ahead of all its competitors in terms of loss of readers.
The Post’s fate seemed all that much worse once stacked up against The New York Times, which saw a 73 percent increase in circulation, led primarily by digital subscribers.
Over the last decade, the Post has struggled to transition in a changing media environment. Over nine years, there have been five rounds of buyouts, the most recent that only recently wrapped up and will see between 33 and 48 Post employees leave. Over the last three years, the size of the Post’s newsroom has decreased by 200 workers.
Martin Austermuhle