Via Change.org

Via Change.org

The U.S. Senate Federal Credit Union is in a bit of trouble over a direct-mail advertisement it sent out last weekend in which it asked current and potential customers if they’ve “Got big plans?”

To illustrate “big plans,” the credit union used a photo of a curvaceous woman wearing a painted-on tank top barely constraining her breasts. “Let us worry about the money … you’ve got a lot of living to do,” the mailer continues.

It didn’t take long for recipients to become concerned that their financial institution appears to be pressuring women to augment their bodies with borrowed funds. The credit union, while operating a branch inside the Hart Senate Office Building, is not affiliated with the U.S. Senate.

One recipient of the mailer, Amber Wobschall, launched a petition on Change.org to extract an apology from the credit union, writing:

I have been a life-long advocate of credit unions. I’ve always appreciated the customer service, community focus and reliability I have found. This past weekend, the U.S. Senate Federal Credit Union severely disappointed me with their mailing.

You can see more of the mailing here. The mailing exterior reads “Got Big Plans” After opening the first fold you read about products and services. Their contact information is provided on the right side. When you open again, there is a pop out of an image of a woman’s cleavage in a white tank top. You cannot see her face, the focus is the cleavage. The text surrounding says ” Please borrow responsibly!” and “GOT BIG PLANS? Let us worry about the money… you’ve got a lot of living to do.”

I’m asking the U.S. Senate Federal Credit Union to acknowledge the inappropriateness of this mailing and make a public apology. Please join me.

Let’s help get this credit union back on track, serving the community in the respectable manner we deserve.

Wobschall told The Huffington Post she came home from a Memorial Day holiday to find the mailer sitting in her mailbox.