A law professor at George Washington University is taking on one of the most important cases of our time: Helping a new vodka brand overturn an uptight decision by alcoholic beverage regulators in Idaho.

The Associated Press reports that Jonathan Turley is taking up the cause of Five Wives Vodka, which was banned by the Idaho State Liquor Division last month after officials in the Gem State said the name was offensive to the Mormons who make up a quarter of the state’s population. Turley, who is also a frequent legal commentator on cable news, published a letter on his website today pledging his services to the Utah-based distillery that produces the vodka.

Turley sees it as a matter of the state impeding an honest business because of what appears to be religious squeamishness, the AP reports:

Idaho State Liquor Division director Jeff Anderson said last month that the brand is offensive to Mormons who make up more than a quarter of Idaho’s population and would not be sold in the state. The Mormon church at one time allowed polygamy but abandoned the practice in 1890. Anderson did not immediately respond to a request for comment Wednesday.

“Idaho is the only state to raise religious and social sensibilities as a basis to deny entry to this product,” Turley wrote in his letter.

He said that a lawsuit would raise issues of free speech and other claims.

In a statement to the AP, the vodka’s producer, Ogden’s Own Distillery, admits it knew the name “Five Wives” would remind people of plural marriage, though it didn’t mean to hurt anyone’s feelings.

For its part, the Idaho State Liquor Division says the refusal to carry the brand is just fine as state-owned liquor stores already sell “hundreds of vodka brands.”