Good thing Bryce Harper filed for trademark protection on “That’s a clown question, bro.” The Denver brewery that crafted a beer in honor of the Nationals outfielder’s hilarious rebuke of a Canadian reporter’s stupid question announced that, per Harper’s request, it will donate the proceeds from the brew to a charity that benefits the family of a slain police officer.

The Sports Bog reports that Harper, upon hearing about Denver Beer Co.’s tribute to his response to a question if the 19-year-old phenom would like to take advantage of Canada’s more permissive alcohol regulations by downing a Canadian beer, asked the brewery to give any profits off its “Clown Question Bro” lager to the family of Celena Hollis, a Denver police officer who was killed in the line of duty.

Denver Beer Co. agreed with Harper’s request, Sports Bog writes:

“It’s exciting to hear from Bryce,” [brewery co-owner Charlie] Berger said. “We were making this beer just for fun. We never thought it would pick up to this extent. First of all, we’re definitely flattered. More important, the fact that he was making a lot of good come from it, it’s valiant. It says something about Bryce.”

Almost immediately after uttering his now-famous phrase, Harper—or someone in his camp—filed for trademark protection with the U.S. Patent and Trademark Office in order to capitalize on the meme. (Under Armour is producing T-shirts with the saying.) Harper’s statement was frequently repeated, becoming an overworked gag on Twitter and being repurposed by Senate Majority Leader Harry Reid (D-Nev.).

But this is a nice cause. Hollis, a veteran of the Denver Police Department, was also a single parent raising a 12-year-old daughter. Donations for the Celena Hollis Memorial Fund are being accepted via the Rocky Mountain Federal Credit Union.