Earlier this week, Mayor Vince Gray announced the results of a two-month-long pilot program that seeks to grade five D.C. agencies on their performance by measuring resident reactions across social media, blog comments, web surveys and text messages.
Yesterday, though, blog comments were dropped from the grading initiative altogether. According to Pedro Ribeiro, Gray’s spokesman, comments from five selected blogs—DCist included—didn’t produce enough meaningful insights into how the five select agencies were doing.
“Not enough data was being collected from blogs,” he said. “Of the thousands of insights we have received, less than a dozen came from blogs. It just wasn’t worth the effort. These kinds of adjustments and tweaks are why we are still calling this the pilot phase.”
Along with DCist, the initiative run by private firm newBrandAnalytics was using comments from the City Paper’s Loose Lips, Washington Post’s District of DeBonis and Daily Gripe, and the D.C. Department of Transportation’s DDOT Dish.
The comments—the few that were used—were added to insights gleaned from social media, web surveys and text messages to assign grades to DDOT, the DMV, the Department of Public Works, the Department of Consumer and Regulatory Affairs, and the Department of Parks and Recreation. All told, the five agencies received an average grade of C during the pilot phase of the program. This fall, the program will be expanded to include 10 other D.C. agencies.
To be honest, I’m not surprised. Much like much of the Internet, blog comments can be a mixed bag: for every useable gem, you have to wade through jungles of noise. The algorithms that were programed to look for those gems are probably thankful they’re getting a break.
Martin Austermuhle