A coalition of religious organizations representing a broad spectrum of faiths is buying up ad space in Metro stations to counter an advertising campaign mounted last week that many observers see as anti-Muslim.

Shoulder to Shoulder, which includes 28 member groups representing Christians, Jews and Muslims, is placing in three Metro stations billboards that seek to respond to advertisements by the American Freedom Defense Initiative, a pro-Israel group that implores riders to “Support Israel. Defeat jihad.” Those ads also contain the line, “In any war between the civilized man and the savage, support the civilized man.” Their placement was funded by Pamela Geller, a New York-based blogger who is deeply critical of Muslims.

Shoulder to Shoulder’s posters rebut the anti-jihad advertisements by denouncing the American Freedom Defense Initiative’s campaign as “hate speech.” The white text against a lime-green background read: “Hate speech is not civilized. Support peace in word and deed.”

The new ads, which are going on display at the Glenmont, Takoma and Woodley Park-Adams Morgan Metro stations, also include a hashtag, “#mysubwayad,” inviting riders to issue their own responses to the anti-Muslim ads. One of Shoulder to Shoulder’s member organizations, United Methodist Women, designed the poster and purchased the ad space after raising funds from the groups listed at the bottom.

Shoulder to Shoulder bought the Metro ads to “provide local clergy with an opportunity to speak out in an organized way,” says campaign director Christina Warner. “The hashtag is a way for people to get involved in conversation. It’s allowed people who want to speak out against the ad a way to do so.”

With Shoulder to Shoulder, there are now two advertising campaigns responding to the American Freedom Defense Initiative’s. Last week, the progressive Christian group Sojourners bought display space in two Metro stations.

Warner’s group was founded in 2010 as a response to the public outcry over a planned Islamic center near the site of the World Trade Center in Lower Manhattan.