(Riccardo Savi/Getty Images)

A long line snaked out the door all afternoon at The Park at Fourteenth, a nightclub on K Street NW in downtown D.C. Standing in the frosty mid-November air, residents of all walks of life waited in the queue to receive a free vibrator courtesy of Trojan.

The condom brand also sells vibrators, and today set about giving away 3,000 of the devices to willing to accept such an item in public. With its “Pleasure Cart” touring the country ahead of the holiday shopping season, Trojan wants to civilize discourse about vibrators and other sex toys, even if they seem like taboo subjects.

“Its about mainstreaming conversation around vibrator usage,” said John Bullock, a product manager for Trojan’s line of “Tri-Phoria” and “Pulse” vibrators. The Tri-Phoria retails for $30, the “Pulse” for $40; a helpful Trojan employee gave DCist one of the latter.

Unlike in New York, where a similar promotion this summer was met with interference from Mayor Mike Bloomberg’s office, Bullock says the turnout in D.C. is “exceptional.” The line of about 25 people outside the nightclub about 3:45 p.m. was a mix of ages, skin colors and genders. Trojan says that its research shows that more than 50 percent of women have used a vibrator, while nearly 50 percent of men have, too.

Despite their apparently commonplace status, though, vibrators are still misunderstood by society, Trojan argues. But Bullock said the free vibrator promotion could change that perception.

“Why not get one from a brand they trust,” he said.

There were still several hundred vibrators stacked on the bars cordoned off by purple velvet ropes as Bullock dished his statistics. But he seemed confident the free sex toys would improve people’s days.

“It allows us to bring pleasure to a city like D.C.,” he said.