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After months of arguments about why the Washington football team should change its name, the man on whom such a decision rests is finally weighing in. And team owner Dan Snyder is very firm about it.

“We’ll never change the name,” Synder tells USA Today. “It’s that simple. NEVER — you can use caps.”

Never mind the din of D.C. Council members, former FCC officials, Mayor Vince Gray (sometimes), alt-weeklies, veteran local broadcasters, and news websites clamoring for a change.—Snyder says the the team’s name is not going anywhere. Snyder was talking to USA Today in response to an interview the paper conducted with Amanda Blackhorse, a Native American activist who is the plaintiff in federal litigation seeking to strip the Washington football team of its trademark over what many consider to be a racial slur.

In her interview, Blackhorse dares Snyder to say the team’s name to her face:

She said if she ever had the chance, she’d ask Snyder if he would dare to call her a [Washington football team] to her face.

Considering Snyder’s general obstinacy, it seems doubtful if that exchange will ever occur, but it might not need to. Snyder, unfortunately, is backed up by the general public. A recent Associated Press poll found 79 percent of people are in favor of the team keeping its name.

Still, Snyder’s adamant refusal to ever consider changing the team’s name raises at least one question: If he’s so in love with the current name, why squat on the trademark for Washington Warriors for more than a decade?