Photo by Rory.

The list of people and organizations demanding that the Washington football team change its name keeps on growing.

Today, the Oneida Indian Nation, a tribe in upstate New York, lent their voice to that list as they announced they’re launching a radio ad campaign urging NFL Commissioner Roger Goodell to step up and speak out against the Washington football team’s racist team name and mascot.

“As a proud sponsor of the NFL, we are concerned that the NFL’s continued use of such an offensive term is undermining its position as a unifying force in America,” Oneida Nation representative Ray Halbritter said in a press release.

In a recent interview with ESPN Radio, Goodell spoke out against Philadelphia Eagle’s wide receiver Riley Cooper’s racist remarks, saying that “comments like that…are obviously wrong, they are offensive and they are unacceptable. There is no one that feels stronger about that than the NFL, our teams and our players.” Halbritter and the Oneida Indian Nation are using Goodell’s comments from that interview in their radio spot in hopes that he will recognize the offensiveness of the team’s name and will “join the campaign to stop the Washington team from continuing to use a racial slur as its mascot and team name.”

The ads, which you can hear right now on the group’s website, will begin airing on radio stations across the Washington area this weekend, before the team’s season opener against the Philadelphia Eagles on Monday night. The press release also states that the radio spots will air throughout the NFL season in both the D.C. area and the cities where the team is playing.

“We hope that when NFL fans across the country hear these radio ads in advance of their teams’ games with the Washington franchise, they will speak out and tell the NFL to do the right thing.” Halbritter also said. “The time has come for a change—one that lives up to the ideals of mutual respect.”