Sweetgreen in Dupont Circle (Alicia Mazzara).
Revolution Growth—an investment fund founded former AOL executives Steve Case, local teams owner Ted Leonsis, and Donn Davis—has awarded local salad chain Sweetgreen with $22 million in funding, and Case will join the company’s board to act as an advisor.
The D.C.-based salad chain, which was founded by Georgetown University alums Nicolas Jammet, Nathaniel Ru, and Jonathan Neman in 2007, already has 22 locations in D.C., Maryland, Virginia, Philadelphia, New York City, and Boston, but expect that number to grow rapidly. Founder Nicolas Ru told TechCrunch that they plan to “make it a lifestyle brand synonymous with healthy eating, kind of like the Starbucks or Chipotle of salads.” Of course, Sweetgreen has already been steadily building a lifestyle brand over the past few years with their annual Salad Fest Sweetlife Music Festival at Merriweather Post Pavilion.
“This investment will enable us to bring sweetgreen’s original vision to life in more communities across the country, continue to build an outstanding team of people, and support our local farmers and communities” Ru, Jammet, and Neman said in a press release. “It’s what we set out to do when we opened our first Sweetgreen in Georgetown six years ago, and we could not be more excited for the company’s future.”
Sweetgreen already has plans to open three more stores—in NYC’s Tribeca neighborhood, Center City in Philadelphia, and the Yards in D.C.—but the involvement of Case and Revolution will allow for the company to expand it’s tech endeavors, such as using a “platform called FarmersWeb to manage its supply of local produce sent to its different regional locations,” and a “mobile app (powered by LevelUp) that enables customers to pre-order and pre-pay for salads that they can pick up at local shops,” according to TechCrunch.