Photo by Mr. T in DC
Since launching operations in D.C. a few weeks ago, booze delivery service Ultra has had a bit of a rocky start.
Initially, Ultra said they’d only be servicing certain parts of D.C., which didn’t include anywhere east of the Anacostia River. But, after criticism from the community, Ultra announced they’d now be servicing every part of the city. But Ultra’s latest problem isn’t about its service area, in a release, founder and CEO Aniket Shah says that the Alcoholic Beverage Regulation Administration is reviewing their operations in D.C.
According to Shah, ABRA’s “questions were focused on the validity of the ID checking process, hours of delivery service, and other operational procedures followed by Ultra.” Ultra partners with local liquor stores to deliver booze to homes in all parts of D.C. and ABRA tells DCist they’re reviewing the company’s operations to ensure they’re following all the same regulations as liquor stores.
“We are extremely serious about compliance with all existing alcohol related law in Washington D.C.,” Shah said in a statement. “Customer IDs are checked by the delivery person before delivering every order. Deliveries are made only within the legally allowed hours.”
Meanwhile, grocery delivery service Instacart recently announced that they’ve partnered with Magruder’s to deliver products from their store, which includes hard liquor.