To celebrate its 10th anniversary, Yelp has launched a tool that shows when things like cupcakes, yoga and kale reached peak trendiness in cities across the U.S. From the company:
From food trends to popular slang to short-lived beauty fads (Brazilian blowout anyone?), Yelp Trends searches through words used in Yelp reviews to show you what’s hot and reveals the trend-setting cities that kicked it all off. Our massive wealth of data and the high quality reviews contributed by the Yelp community are what allow us to surface consumer trends and behavior based on ten years of experiences shared by locals around the world.
Below are a few of the trend charts we created for D.C. As you can see, D.C.’s love affair with the cupcake began to dip after 2011, but the treat hasn’t been replaced by doughnuts in popularity. Make your own here and leave them in the comments.
Craft beer vs. PBR.

Tapas and small plates.

Cupcake vs. doughnut.

Bacon vs. kale.

Yoga vs. Crossfit.

Go-go and EDM.
