There is already a “Warby Parker of mattresses,” so how else would a company with basically the same business model attempt to stand out?

Because the only idea that any marketer seems to have had in the last few years is “oh hey, let’s build a pop-up and hope the party-seeking youths show up,” D.C. will soon have “The Snooze Bar: a 5 day celebration of sleep and a play on morning’s best friend (the snooze button).”

Casper, the online mattress retailer in question, will bring coffee and waffles to the “pop-up experience” during the day and nightcaps and music at night. Also, an artist will be on hand for all of your dream interpretation needs.

The thing runs from 11 a.m. to 6 p.m. on May 13-17 at 3330 Cady’s Alley in Georgetown, if you’re so inclined. If nothing else, there will be a room for naps.