Courtesy “Goods not Guns.”

Today is the first National Gun Violence Awareness Day, and two D.C. sisters wanted to do more than just talk about the issue.

Dari Yudkoff Pogach and Aliza Yudkoff Glasner are fed up with the lack of Congressional action to address gun control. And they are even more angry that the federal courts have forced D.C. to loosen its gun restrictions, which are among the strictest in the nation. So they decided to begin supplying local shops with signs saying that guns aren’t welcome in their establishment.

After a judge ruled that the city’s ban on carrying handguns outside the home was unconstitutional, the D.C. Council passed a restrictive concealed carry law (a federal judge then struck down part of it last month, saying the provision, in which a resident must prove that they have a good reason to carry a pistol, violates Second Amendment rights.)

Both attorneys, the sisters realized that the law carves out many exemptions for places where gun owners can’t bring their weapons. Local businesses are among them—but only if their proprietors inform customers up front.

“The thing that intrigued us about this law is that the burden is on the business or property owner to inform people that concealed carry isn’t allowed there,” Yudkoff Pogach said.

So they launched their own business selling signs that are compliant with the law. WAMU first reported on the campaign.

The 13″ x 8″ reusable window clings cost $30. “Our goal is to make a profit and then contribute part of it to organizations for youth that are affected by gun violence, and to put profit back into raising awareness,” Yudkoff Pogach said.

A lot of businesses the sisters have approached hadn’t heard of the new law, she added, and they are beginning the on-the-ground work of getting the word out. “This came more out of interest for raising awareness than to start a business,” she said. For now, the signs are the only product that they are offering, but “nothing is off the table.”

Radius, Flying Fish, and Each Peach—all located within a few blocks in Mt. Pleasant—are among their first customers.

The clean, D.C.-centric design is intentional. “I’m proud to live in a place that really values gun control and safety. We wanted to make sure that we were creating a sign that really referred back to the District,” Yudkoff Pogach said. “A lot of what is frustrating is that Congress and the gun lobby is using D.C. to push their own agenda.”