Via Kickstarter.

Once upon a time (about five months ago), two Arlington bros were on their way home from their federal consulting jobs and wishing they had a really good set of speakers to bring to the beach. How cool, they thought to themselves, would it be if the speakers were in a football.

Delayed Metro rides gave them the opportunity to hold extended meetings about the idea. They spent months refining the design, and thinking hard about what elements would appeal to people who would be in the market for a football-shaped speaker. They did a bootcamp course for rapid prototyping. They finally came up with a design that represented what they wanted. But then they needed to call it something.

They tossed around ideas for the name—Invinciball? Audiball?—before realizing that Broball was the one that people remembered (even if it didn’t sit well with everyone.)

Ben Burgess knew that’s what their baby should be christened when even his mom—in his description: “she’s 67 years old, this little old lady from Green Bay, Wisconsin”—asked him how the Broball was going. The very next day, his co-inventor Jay Strotman suggested making it an acronym: Bring Rhythm Outdoors. And there they had it, the B.R.O. Ball.

“A lot of the elements [we wanted] existed in speakers. But there was nothing that tied a really durable speaker, waterproof, with a range where we didn’t have to have our cellphone right next to it,” Burgess says.

The end result of their months of tinkering: a football with evenly distributed weight that floats but can be fully submerged in water, that connects to a phone as far away as 50 yards, that can be used to charge other devices, that has glow-in-the-dark lighting. Call it a siren song for beach bros.

It will retail around $120 (mid-range, they say, for a speaker of this kind).

But before it can hit the market, Burgess and Strotman have turned to the crowd to make the first batch a reality. More than 250 people have signed on already, and the duo is less than three days and $30,000 away from their Kickstarter goal. For $59, backers can have the B.R.O. Ball and the bro glory first.