Image via Shutterstock.

Airbnb says that senior women represent the fastest-growing demographic of hosts on its online accommodations platform in the D.C. area, which reflects the company’s national trends. Over the past year, 750 of the 12,000 hosts in the region were women over the age of 60, and 360 were men over the age of 60. The majority of these senior hosts reside in Maryland and Virginia.

About 12 percent of the total D.C.-area hosts this year are seniors, says Airbnb, which amounts to a 275 percent increase since 2014. In some neighborhoods, seniors represent even larger slices of the host pie. A third of total hosts in Friendship Heights are seniors, followed by 28 percent in Chevy Chase, Md., and 24 percent in D.C.’s Chevy Chase. (The company notes that neighborhoods with the most senior hosts also have the most senior women residents.)

Here’s more of the breakdown:

Image courtesy of Airbnb.

The report comes as the company mounts a charm offensive in D.C. and throughout the country, highlighting the platform as a way for people to earn supplemental income.

It cites Christine Boggerson, a 61-year-old Airbnb host in Columbia Heights, who says that the “repairs needed in my home would have been cost prohibitive without the extra income I earn from Airbnb.”

The “education campaign,” as Airbnb spokesperson Crystal Davis describes it, includes airing a series of ads on television and over the radio waves through at least mid-November.

By focusing on the benefits to hosts, the company is trying to change the narrative from the critical coverage of racial discrimination when people try to book listings (Airbnb outlined its efforts to increase inclusivity last month), charges that the service drives up rent costs by taking potential housing off the market, complaints from neighbors of rentals, and a tone deaf ad campaign in San Francisco last October, where the company bragged about paying its taxes.

In D.C., Airbnb has been collecting the 14.5 percent hotel tax since February 2015, so far collecting more than $10 million, according to the Washington Post. The company is currently trying to gain legal recognition to collect taxes in Virginia and Maryland.

Virginia has 815 senior hosts on Airbnb, Maryland has 540, and D.C. has 196, according to the report.

DMVSeniors 2016 by Rachel Kurzius on Scribd