(Photo by Danny Lee)

In anti-climactic news, Groupon said yesterday that it would buy the onetime D.C. startup darling Living Social for an undisclosed amount.

The Chicago-based company has not yet decided if it will keep the LivingSocial brand after it closes the deal in November, according to the Wall Street Business Journal.

The halcyon days of Living Social’s time in the startup sunshine—replete with quirky office decor, real estate grabs, questionable holiday party decorations, and its own tax break deal—are long gone. The company has largely only made headlines in recent years for repeated rounds of layoffs.

Groupon hasn’t been immune to the boom-and-bust cycle of the inflated daily deals market, laying off nearly 10 percent of its workforce last year and seeing its initial public valuation drop from $16 billion to $3 billion. But with thousands of employees (versus LivingSocial’s hundreds) and operations in 27 markets (soon to drop to 15), it remains a relevant player. To put it another way, from the WSJ:

“[Groupon Chief Executive Rich ] Williams said the acquisition will add about 1 million active customers, a relatively small number for a company that added 1.2 million North American customers on its own in the third quarter, ending the period with 29.1 million users.”

While LivingSocial announced the sale in a brief release, the Post’s Jonathan O’Connell notes that Groupon merely buried it in an earnings report, saying the purchase price was “not material” to its bottom line.