Images on the left are Higher Focus prints, courtesy of Higher Focus. Image on the right via Shutterstock.
Update [2/13/17]: Less than a week after launching, Higher Focus is shutting down. The founders declined to comment on the record why they’re calling it quits.
Original: D.C.’s marijuana legalization is premised on the idea of “Home Grow, Home Use,” but sometimes, pot fans just want home delivery.
Add the newly launched Higher Focus to the group of services that’ll show up at your doorstep with a “gift” of marijuana, alongside products like juice, cookies, backpacks, or art.
It’s a bid to provide District residents with a way to get their hands on bud when there are no dispensaries for recreational use. While the drug is now legal, Congress uses budget riders prevent D.C. from taxing and regulating it, despite recommendations from the D.C. Health Department to do so. About two-thirds of residents were in favor of taxing and regulating marijuana like alcohol if a legal method were available to do so, per a 2016 Washington City Paper poll.
In a loophole popularized by Kush Gods, services give away the weed as part of a “donation-based system.” (It didn’t work out so well for the owner-operator of Kush Gods, who pleaded guilty to two misdemeanor counts of marijuana distribution after his December 2015 arrest.)
Other businesses have innovated by providing customers with something in addition to the weed. As HighSpeed CEO David Umeh said, “We’re a juice delivery startup.” Those $55-$150 juices just happen to come with the option of reefer.
Higher Focus is offering prints on demand, similar to art delivery service District of C. Founders Kilian Korth and Chelsea Greene got involved with the D.C. cannabis scene during their undergrad years at American University, from which they graduated last May. While they didn’t meet at school, they connected over a shared love of the outdoors.
Greene is originally from Vermont, where she says weed is “very prevalent.” Korth describes himself as a “reformed anti-marijuana person.” While he grew up in a Colorado family that was “very liberal on everything you can think of in the books except for drug policy,” he says he came to college and discovered that “theres so many positives associated with marijuana that I just kind of flipped sides immediately.”
The nature prints cost $55 for a “High Focus” selection, which comes with about an eighth of an ounce of weed, $105 for a “Higher Focus,” and $155 for the “Highest Focus.” In addition to bigger prints, the higher price “progresses you to having more weed,” says Korth.
They source their bud from local growers in D.C. who “are going to be donating and contributing,” says Greene. “The growers are quite prolific.” For now, there’s only one strain available: a sativa-dominant hybrid and “it’s going to stay that way for the foreseeable future,” she says.
In addition to choosing a print, all of which were created by Greene, customers select a delivery window. That means that if there’s an opening, people can get same-day deliveries. For now, Higher Focus only accepts cash, though they say they’re adding additional security layers on the website to accommodate credit card payments within the week. They say they’ll ID customers to make sure they’re 21, in compliance with Initiative 71.
One element of Higher Focus that Greene and Korth are proud of is their “environmentally friendly delivery method.” The weed comes in a recycled glass jar. First-time customers get a punch card, and if they return six jars when they reorder, they’ll get a $5 discount.
Now is an auspicious time to begin a weed-related business in the District. It remains unknown how a fully Republican Congress and president will deal with marijuana legalization here. Weed advocates are particularly concerned about the nomination of Senator Jeff Sessions (R-AL) to be the next attorney general, who has Despite attempts from activists to get him on the record, President Donald Trump has not signaled his plans for marijuana policy.
“I don’t think D.C.’s situation is going to change at all,” says Korth, who has been writing about Sessions for the past month and a half for marijuana advocacy group NORML. “I think [Sessions] is going to follow Trump’s line of ‘let the states do what they want.'”
He adds that Higher Focus is “a very low risk opportunity.” The only overhead the two are paying, they say, is to print out the landscape photos and digital art.
“Our mission is to be able to get people closer to nature, even if they’re in the city,” says Greene. “Looking at the images of nature, maybe while high, will be like therapy.”
Rachel Kurzius