(Photo via Kickstarter)

It’s time for bed, but instead you’re looking at Facebook. Scroll, pause on friend’s vacation photos, scroll, judge the cuteness of high school friend’s baby, scroll, stop on an article about a cool thing happening in another city. We’ve all paused for a moment and thought: why don’t we have that here? Then we keep scrolling, and judge the cuteness of a middle school friend’s new dog.

But Nicole Adams, having spotted an article about cat advertising taking over a London Tube station, stopped.

After reading about the Glimpse Collective’s Citizens Advertising Takeover Service, or #CatsNotAds, the 34-year-old office manager sent an email to the group.

“I thought ‘Why can’t we do it here?’ There’s no reason why we can’t,” Adams says, and she asked them how and if she could bring the project to D.C. James Turner, Glimpse’s founder, responded with a long email that gave his blessing but detailed the significant amount of work that went behind the London effort. Adams was undaunted.

“I’ll take the challenge because it’s fun and it’s different and no one would ever expect to walk in the Metro station and say ‘Why are there so many cats here?'” she says.

And, really, that’s pretty much all there is to it. There’s no bigger message about saving animals. She’s not raising funds to donate to a shelter. This wouldn’t do much more than put a smile or a quizzical look on some commuters’ faces.

On the explanation of “why” on a Kickstarter page raising thousands of dollars to make this a reality, she explains with a digital shrug: “Because … why not? It may be a silly project, but it’s a distraction from the chaotic lives we live. It’s a way to step out of the norm of ads on the Metro…away from convincing us to buy a brand new car, or looking mighty fine in a brand new pair of jeans … or politics.”

Adams is about one-thirtieth of the way, having raised $1,300 of a total goal of $30,000. John Kelly first wrote about her effort.

That number, she admits, was chosen because it seemed doable—rather than a reflection of a particular goal. Adams says that it cost a university $150,000 to take over the advertising in all of the Metro Center station. But she’s not trying to make hundreds of cat posters, or raise quite that much money.

Instead, she’s aiming to cat-ify part of the Dupont Circle station, or perhaps Cleveland Park—in honor of Ollie.

“They found her on the Zoo grounds, and I’m like—that is such a cat thing to do, they hide where they least expect you to look for them. And she’s just sitting there listening to people call her name and ignoring them,” Adams says, with the admiration and wonder in her voice of a bona fide cat lover.

She confirms it: “I’m also a cat owner, or vice versa—the cat owns me.” The family, which lives in Gaithersburg, also has a dog, two hamsters, a snake, and an outdoor rabbit that Adams keeps forgetting about (her husband takes care of it).

“Everybody loves dogs, everybody understands dogs. Cats are one of those creatures where you’re like—’Why did they do that?'” she says. So it seems only fitting to put them on Metro’s walls without much more in the way of reason.

If the Kickstarter succeeds and Adams raises the entire amount—rewards include the kick of getting a picture of your own cat on Metro’s walls—the plan is to get the posters up by September.

“The internet is pretty much run by cats,” she says. “So why not join in the fun?”