Contrary to their name, the white Chevrolets adorned with a pink, blue, and black logo that have appeared on D.C.’s streets in recent weeks aren’t actually free (of cost) to move.

Instead, the new fleet of Free2Move vehicles is the latest carsharing service to enter the D.C. market, joining Zipcar, Maven, and CarGo in offering on-demand car rentals.

The service, which has a fleet of 600 sedans and SUVs on the road, currently costs $.47 a minute, $13 an hour, or $95 a day (in addition to a one-time registration fee of $10). There are no additional costs for insurance, gas, or parking.

Unlike Zipcar and Maven, which offer dedicated parking spots, Free2Move has the same “free-floating” model that Car2Go uses. In other words, drivers pick up the cars and end rentals in on-street public parking spots.

Free2Move is owned by Groupe PSA, which makes the Peugeot, Citroen, and Opel car brands. The French manufacturer left the U.S. market 27 years ago, but it is aiming to return within the next decade. Before selling its cars here, though, Groupe PSA is starting with its “mobility services” brand, which already offers car, bike, and scooter rentals in 12 countries. Free2Move says that, within two years of launching, it already counts more than 1.5 million customers across the world.

The company chose D.C. as the first city for its U.S. expansion, using Chevrolet Equinox and Chevrolet Cruze vehicles. Michel Stumpe, president and CEO of Groupe PSA NA carsharing, cites a variety of reasons for picking the District: the city’s density, demographics, even the time zone, which is closer to Europe than more western parts of the country. It adds to the city’s constantly in flux transportation marketplace.

In addition to relatively longtime operators—ridehailing apps Uber and Lyft, carsharing companies Zipcar and Car2Go, and Capital Bikeshare—D.C. has seen an influx of dockless bikes and scooters as part of a pilot program under the District’s Department of Transportation.

“We see all the services, including scooters, bikesharing, and the other car sharing services as very complementary,” says Stumpe. “We don’t see that as competition. On the contrary, we see that demand and supply are matching. We see very high demand for people wanting to rent a carsharing car.”

In fact, Free2Move is embracing its competition with open arms. The company’s app not only shows its own nearby vehicles, but also the closest Car2Go vehicles; Lime, Bird, Spin, and Skip scooters; Capital Bikeshare stations; and Jump bikes. There’s also an option to open up Uber from within the app.

“What we’ve come to find in Europe and have confirmed in the U.S. is that they are all complementary and necessary in order for users to start using more mobility services rather than their own cars,” Stumpe says. He calls the app an “aggregator” that helps users find the service that’s right for their particular rip.

He declined to say where the company might expand to next in the United States.